Drive media strategy and omni-retailer activation for Bel as a senior media strategist, aligning brand, shopper, and agency teams to optimize performance.

• Lead development of annual media strategies with brand, Shopper, and agency partners.
• Manage day-to-day relationship with the media agency to ensure seamless execution across channels.
• Translate brand strategies into clear media briefs and activation plans aligned to consumer and shopper behaviors.
• Partner with eCommerce and shopper marketing teams for omni-retailer activations (e.g., Walmart, Target, Kroger).
• Collaborate with Brand Marketing and IMC teams for cohesive planning across consumer and shopper touchpoints.
• Align with Finance and Marketing leadership on A&P planning, budgets, pacing, and optimization opportunities.
• Work with Sales/Customer teams to connect retailer investments with brand priorities.
• Drive a test-and-learn approach to media investment, identifying new partners and tactics.
• Analyze media performance and make real-time recommendations to improve effectiveness.
• Stay current on media trends and innovation in commerce media.

• Own media and retail media measurement KPIs and benchmarks as the internal expert.
• Serve as primary contact for the media agency, holding them accountable to performance and strategy.
• Evaluate and recommend new tools or partnerships to enhance media impact.

• PTO and Medical, Dental and Vision Benefits from Day 1
• 401k Match
• Hybrid work schedule in Chicago