Integrated Communications and Marketing Director at Communities In Schools of Michigan | Lansing, MI | $60K/yr – $64K/yr

Integrated Communications and Marketing Director

Lansing, MI (Remote)

$60K/yr – $64K/yrDirector/Executive5+ years expFull time

Posted 3 months ago

Job Summary

Own integrated communications and brand strategy that aligns with national office, engages diverse audiences, and builds ethical storytelling across print and digital.

Own the development and delivery of an integrated plan that engages donors, partners, schools, and families across multiple levels.
Maintain a consistent CIS Michigan brand and storytelling voice across platforms, ensuring trauma-informed, audience-appropriate narratives.
Lead media relations, earned coverage, and internal communications to drive visibility and alignment with organizational priorities.

Job Description

Responsibilities

Engage diverse audiences via integrated communications and marketing plans across donors, community partners, school staff, volunteers, policymakers, students, and families.
Shape a plan adaptable to statewide to schoolwide needs to support CIS of Michigan objectives.
Develop assets to strengthen relationships with community partners, districts, and leaders to expand awareness and engagement.
Lead campaigns that boost community engagement, organizational priorities, and visibility.
Drive strategic communications and ensure messaging consistency with the CIS National Office and across departments and regions.
Maintain CIS Michigan brand identity across platforms, ensuring consistent tone, visuals, and voice.
Train staff on communications, messaging, and storytelling to develop brand ambassadors.
Oversee internal communications to improve alignment and mission awareness.
Use analytics and KPIs to evaluate campaign effectiveness and inform strategy.
Build and maintain relationships with local and national media, draft press materials, and coordinate interviews.

Requirements

A combination of 5-7 years of work or educational experience in Communications, Marketing, Public Relations, Journalism, Business, or a related field is preferred.
Experience in nonprofit, advocacy, policy, or public affairs communications strongly preferred.
Successful track record in developing integrated communications and marketing strategies.
Strong writing, editing, public speaking, and storytelling skills.
Experience managing media relations and serving as a spokesperson.
Strong project management and organizational skills with the ability to manage multiple priorities.
Experience with digital marketing, website management, social media strategy, and content development.
Familiarity with Adobe Creative Suite, Canva, and Google Suite.
Analytical skills with experience using KPIs and performance metrics to guide strategy.
Supervisory and vendor management experience preferred.

Nice to Have

Experience in nonprofit, advocacy, policy, or public affairs communications strongly preferred.
Supervisory and vendor management experience preferred.
Familiarity with Adobe Creative Suite, Canva, and Google Suite.

Benefits

Mileage reimbursement at current IRS rate.
Ability to work from home regularly
Employee cell phone reimbursement ($30/month)
Two health insurance plan options, including one fully employer-paid, and access to employee-paid insurance for dependents; a stipend offered to medical coverage opt-out.
HSA and FSA available
Vision, dental, and life insurance plans available at employee cost
Employer-paid short-term disability and access to long-term disability
401k employer match up to 3.5%
3 weeks’ vacation, 10 holidays, and the week of July 4th off
One sick day a month

Communities In Schools of Michigan

Communities In Schools of Michigan's mission is to surround students with a community of support, empowering them to stay in school and achieve in life.

Founded in 2012

Lansing, Michigan, USA

65 employees (2 in marketing)

cismichigan.org