Responsibilities

• Own the overall campaign strategy and plan for startups and AI companies, and drive the global, cross-functional workstream for activation and impact
• Partner with comms, product marketing, channel teams, regional and field marketing, partner marketing, sales teams, and more to define and implement campaigns.
• Work with regional marketing to ensure local relevance and advise on campaign delivery
• Use your multi-channel expertise to deliver campaigns via digital, web, email, online events, direct mail, social, events, sales plays, and more, all in partnership with functional and regional teams
• Partner with product marketing and content/editorial teams to develop compelling, relevant campaign materials and content sets, including whitepapers, guides, blogs, checklists, interactive content, promotions/offers, etc.
• Use and/or recommend leading tools to improve or accelerate the work of the campaigns function
• Act as an expert for your owned audience/solution to champion market trends, competitive context, and customer insights, ultimately shaping all industry campaign strategies.
• Track, analyze, and report on campaign performance metrics with a focus on lead generation, pipeline, and target account penetration. Share learnings regularly to improve overall campaign efficacy

Requirements

• 8+ years of enterprise B2B marketing experience that includes some mix of integrated campaigns, content marketing, regional/field marketing, and/or account-based marketing, with demonstrated increase in scope
• Expert-level knowledge of the startup and AI landscape
• Proven expertise in partnering with regional marketing and sales teams to build, grow, and develop pipeline
• Analytical acumen, with the ability to build, interpret, and adjust measurement tools and data
• Exceptional presentation, writing, and communication skills, especially to executive stakeholders
• Appetite and ability to work through ambiguity, evaluate and recommend solutions, and drive clarity across complex, global stakeholder groups
• Ability to build campaigns and programs from the ground, orchestrating many moving parts across disparate functions

Preferred

• Experience at a highly dynamic, fast-growing growth tech company
• Experience in the payments, financial technology, or adjacent industries or marketing FinTech solutions
• Integrated campaigns experience focused on select audiences: enterprise and industries (retail, media/entertainment/gaming, financial services, insurance, travel/hospitality/leisure), SMB/mid-market, SaaS platforms, startups
• Product campaigns experience focused on payments, fraud, financial services, and/or embedded finance