Integrated Campaign Manager

Responsibilities

• Plan and launch campaigns
• Turn marketing and revenue priorities, agreed with the VP Marketing and Demand Generation, into campaigns with clear objectives, audiences, offers, journeys and channel plans.
• Keep a prioritised campaign calendar aligned to our target markets, ideal customer profile, sectors and use cases.
• Take campaigns from brief to launch at pace across email and nurture, paid and organic social, website and landing pages, webinars, events and retargeting.
• Run our flagship papers and reports as campaigns, so each one reaches the right audiences through the right channels.
• Support account-based and intent-led programmes with campaign activity, content and journeys.
• Build campaign assets in HubSpot yourself, including lists, forms, emails, landing pages and nurture workflows, and work with Marketing Operations on scoring, routing and tracking.
• Brief and coordinate Creative and specialist agencies, and keep work moving across teams.
• Make the content campaigns need
• Write and produce campaign content, including emails, landing pages, ads, social posts, nurture sequences and webinar materials.

Requirements

• Four or more years in B2B campaign, demand generation or integrated marketing, ideally in SaaS or technology.
• A track record of taking integrated campaigns across several channels from idea to launch to measurable results.
• Strong writing and editing skills. You'll produce much of your own campaign content.
• Hands-on HubSpot experience: emails, lists, segmentation, forms, landing pages and workflows.
• Confident, everyday use of generative AI tools, with a clear sense of where human review matters.
• Comfort with funnel and campaign data. Experience with Salesforce and Google Analytics helps.
• Pace and organisation: you can run several campaigns, stakeholders and deadlines at once.
• Commercial instinct: you prioritise by expected impact, not volume of output.
• A self-starter who brings ideas and tests to the table rather than waiting for a brief.

Preferred

• Hands-on HubSpot experience: emails, lists, segmentation, forms, landing pages and workflows
• Confident, everyday use of generative AI tools, with a clear sense of where human review matters
• Pace and organisation: you can run several campaigns, stakeholders and deadlines at once

Benefits

• 4.5 day working week (Half day every Friday- 1pm finish)
• 25 days holiday (with the option to buy up to an additional 5 days per year)
• Private single medical insurance
• Employee Assistance Programme
• Life Assurance (4x Salary)
• Enhanced Maternity and Paternity Pay
• Tech Scheme Loan (of up to £2,000 per year)
• Ride to Work Scheme
• Season Ticket Loan
• Dedicated annual company and team social budget