Responsibilities

• Manage existing J.P. Morgan Innovation Economy websites, analyzing and reporting on performance based on the goal of each page and the ecosystem as a whole
• Lead development of new pages based on user experience findings, business updates, and campaign needs
• Understand user journeys and update web strategy accordingly, including advocating for navigation paths across J.P. Morgan and Chase sites
• Actively partner and collaborate with the broader Marketing team, the Web Center of Excellence, Data & Analytics, MarTech, and Research to push our web strategy forward

Requirements

• 5+ years of experience managing website marketing/strategy with ownership of an web ecosystem driving engagement and lead generation
• Proficiency working with web analytics and data platforms (Thoughtspot, Tableau, Adobe Analytics) to define KPIs, analyze site performance, understand user behavior, manage test and learn, and translate insights into requirements and optimizations.
• Cross‑functional program leadership building roadmaps and managing backlogs in a matrixed environment—partnering with across functions such as Marketing, Web Center of Excellence, Brand Data & Analytics, MarTech, Design/Product;
• Mindset for following standards and policies to ensure alignment with firmwide brand/content governance, privacy/consent management, legal/compliance reviews
• Ability to deliver clear, executive‑ready performance reporting and recommendations.

Preferred

• Domain experience in B2B financial services and/or fintech; familiarity with the Innovation Economy (venture‑backed startups, founders, VCs)
• Web-based lead‑gen journey design across owned properties, including cross‑domain navigation, page design, form UX, CRM handoff, and sales enablement integration.
• Experimentation and optimization: A/B and multivariate testing (e.g., Adobe Target, Optimizely), including test design, statistical readouts, and roll‑out plans.
• Search Engine Optimization experience a plus

Benefits

• We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location.
• Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.
• We also offer a range of benefits and programs to meet employee needs, based on eligibility.
• These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.
• Additional details about total compensation and benefits will be provided during the hiring process.