Responsibilities

• Conduct extensive US celebrity and influencer outreach to secure high-profile endorsement for clients across online, social media, and press.
• Participate in the execution of influencer initiatives, including but not limited to product launches, strategic events, as well as press releases and product send-outs.
• Drive a robust multi-tiered influencer plan that creates brand awareness and engagement across earned and paid activity with celebrities, and influencers.
• Oversee and manage 2-4 junior influencer strategists.
• Liaise with relevant talent and their agencies and managers to negotiate earned and paid partnerships, as well as manage campaign activities and output from start to finish.
• Contribute to new business pitches both with ideation and execution
• Create program recaps and report on monthly benchmark results
• Track, monitor and analyze performance while keeping a close tab on competitor activities. Identify gaps and opportunities and develop strategies accordingly.
• Knowledge of platforms including, but not limited to: CreatorIQ, Sprout Social, NetBase, Celebrity Intelligence, Google Analytics, Bit.ly, Instagram Insights/Brand Partner Tools, TikTok Creator Marketplace.

Requirements

• Bachelor’s degree required.
• Minimum 3-4 years experience in Influencer Marketing; Note: Digital and Social Media experience is preferred.
• Must be current on trending influencers, social media platforms and pop culture.
• A passion for social media, current events and the latest social trends and platforms.
• Strong network of contacts with both agencies & influencers preferred.
• Excellent verbal, interpersonal and written communication skills with a high level of attention to detail.
• Highly organized with the ability to multi-task and work under short deadlines whilst quickly identifying priorities and sticking to deadlines.
• Strong understanding of ROI metrics in the sphere of PR (Public Relations) and social media.
• Demonstrates initiative, resourcefulness, and willingness to learn.
• Nimble, adaptable, and highly productive in a fast-paced, changing work environment.
• Enthusiastic team player with a positive attitude and ability to be a self-starter.
• Must be highly organized, detail oriented, and able to multitask.

Preferred

• A player we can count on: Always organized so you can move fast with us and willing to put in the extra time and effort with the team on projects when needed
• Someone who makes others’ lives easier: When something goes wrong, you can figure out a way to solve it with the team and get the job done
• Fervid desire to learn and ability to receive feedback while maintaining a great attitude so we can ALL improve.