Influencer Marketing Strategy Co-Op

Boston, MA (On-site)

Salary Not AvailableIntern/New GradFull time

Posted 3 days ago

Job Summary

Own the development of influencer marketing strategies with the Strategy team, identify creators aligned with client goals, and contribute to proposal templates, campaign setup, and data-driven optimization across Later Influence campaigns.

  • Collaborate with Strategy to develop campaigns and client proposals
  • Identify creators that match customer goals and present recommendations
  • Contribute to templates, playbooks, and best practices to standardize influencer marketing

Job Description

Responsibilities

  • Collaborate with Later’s Strategy team to assist with the development of innovative influencer marketing strategies for current and prospective customers.
  • Assist in identifying creators aligned with customer goals and present recommendations to clients.
  • Assist the Strategy team in developing proposal presentations that will be used for both current customers and future clients.
  • Assist the strategy team by developing best-in-class templates and playbooks that will be used across the company to standardize and enhance influencer marketing strategies.
  • Gain hands-on experience in setting up and managing influencer marketing campaigns within the Later Influence platform.
  • Analyze campaign performance and contribute to data-driven strategy recommendations.
  • Work alongside the Strategy team to brainstorm fresh, creative ideas for influencer marketing campaigns and develop compelling proposals for clients.
  • Provide strategic support across partners and customers as needed, contributing to various projects that advance Later’s influencer marketing expertise.

Requirements

  • Currently pursuing a degree in Marketing, Communications, Business, or a related field
  • Passion for influencer marketing, social media and entrepreneurship
  • Strong problem solving and analytical skills
  • Extremely organized & high attention to detail
  • Excellent communication and relationship-building skills
  • An ability to learn quickly and adapt, and manage priorities effectively
  • Scrappy can-do approach to making things happen regardless of challenges
Later logo

Later

3.9 Glassdoor

Later is a leading social and influencer marketing solution and link in bio tool. We help the world’s top brands create high-performing social content and collaborate with creators to reach new audiences, drive engagement, and generate predictable ROI.Learn more at https://linkin.bio/latermedia/

Founded in 2014
Boston, Massachusetts, USA
1.9K employees (133 in marketing)
71% recommend to a friend
90% CEO approval

Funding

Total Funding
$276.4M
Last Raise
$135M
Private Equity, 4 years ago

Funding History

  • Apr 2022
    Private Equity • $135M
  • Dec 2021
    Private Equity • $120M
  • Oct 2018
    Series A • $5.8M

Traffic Signals

Monthly Visitors
1.9M
Monthly Google Ads Budget
$187K
Traffic Source Mix
Search
30.8%
Direct
63.2%
Referral
3.8%
Social
1.7%
Paid
0.4%

Headcount Trend

Current headcount: ~1.9K

Recent News

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Influencer Marketing Strategy Co-Op

Later · Boston, MA · On-site