Influencer Marketing Strategy Co-Op
Boston, MA (On-site)
Salary Not AvailableIntern/New GradFull time
Posted 3 days ago
Job Summary
Own the development of influencer marketing strategies with the Strategy team, identify creators aligned with client goals, and contribute to proposal templates, campaign setup, and data-driven optimization across Later Influence campaigns.
- Collaborate with Strategy to develop campaigns and client proposals
- Identify creators that match customer goals and present recommendations
- Contribute to templates, playbooks, and best practices to standardize influencer marketing
Job Description
Responsibilities
- Collaborate with Later’s Strategy team to assist with the development of innovative influencer marketing strategies for current and prospective customers.
- Assist in identifying creators aligned with customer goals and present recommendations to clients.
- Assist the Strategy team in developing proposal presentations that will be used for both current customers and future clients.
- Assist the strategy team by developing best-in-class templates and playbooks that will be used across the company to standardize and enhance influencer marketing strategies.
- Gain hands-on experience in setting up and managing influencer marketing campaigns within the Later Influence platform.
- Analyze campaign performance and contribute to data-driven strategy recommendations.
- Work alongside the Strategy team to brainstorm fresh, creative ideas for influencer marketing campaigns and develop compelling proposals for clients.
- Provide strategic support across partners and customers as needed, contributing to various projects that advance Later’s influencer marketing expertise.
Requirements
- Currently pursuing a degree in Marketing, Communications, Business, or a related field
- Passion for influencer marketing, social media and entrepreneurship
- Strong problem solving and analytical skills
- Extremely organized & high attention to detail
- Excellent communication and relationship-building skills
- An ability to learn quickly and adapt, and manage priorities effectively
- Scrappy can-do approach to making things happen regardless of challenges
Later is a leading social and influencer marketing solution and link in bio tool. We help the world’s top brands create high-performing social content and collaborate with creators to reach new audiences, drive engagement, and generate predictable ROI.Learn more at https://linkin.bio/latermedia/
Founded in 2014
Boston, Massachusetts, USA
1.9K employees (133 in marketing)
71% recommend to a friend
90% CEO approval
Marketing Team
Marketing Team Size
102 (5% of company)
Median Career Experience
6 years
Median Tenure
1.9 years
Marketing Roles Posted (Last 30 Days)
20
People
Marketing Leadership

Tim Clarke
Vice President - Product, Customer & Brand Marketing
At the company for 1 year 4 months

Zach Hagopian
Vice President of Brand Partnerships
At the company for 8 years 8 months

Alan Hwang
VP, Demand Generation
At the company for 1 year 10 months

Kira Klaas
VP, Corporate Marketing & Brand
At the company for 2 years 2 months
Funding
Total Funding
$276.4M
Last Raise
$135M
Private Equity, 4 years ago
Funding History
- Apr 2022Private Equity • $135M
- Dec 2021Private Equity • $120M
- Oct 2018Series A • $5.8M
Traffic Signals
Monthly Visitors
1.9M
Monthly Google Ads Budget
$187K
Traffic Source Mix
Search
30.8%
Direct
63.2%
Referral
3.8%
Social
1.7%
Paid
0.4%
Headcount Trend
Current headcount: ~1.9K























