Responsibilities - Identify, recruit, and manage a roster of creators across TikTok, Instagram, and YouTube suited to unboxing, luxury/watch, and collectible content. - Negotiate rates, deliverables, and usage rights directly with creators and their agents or management. - Build and maintain a seeding program that gets IcyBox mystery boxes into the hands of the right creators at the right cadence. - Build, launch, and manage influencer campaigns end-to-end, from brief through content approval to publishing. - Partner directly with Brand and Product to align creator content with current drops, promotions, and new Icebox releases. - Manage affiliate and referral tracking for attributing sales to specific creators and campaigns. - Develop campaign performance reporting covering reach, engagement, conversion, and cost-per-acquisition by creator and campaign. - Serve as the connective tissue between the creator economy and the rest of the company, surfacing what's working and what isn't. - Monitor influencer marketing, social, and creator-economy trends relevant to unboxing, collectibles, and luxury goods content. - Ensure all sponsored content includes proper disclosures and complies with FTC guidelines and platform policies. - Create documentation, briefs, and operating playbooks that make repeatable creator work easier as IcyBox scales.