Influencer Marketing Manager

Austin, TX (On-site)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own influencer discovery and relationship-building to drive brand growth through creator-led content, with weekly strategy alignment and ongoing opportunity curation.

  • Influencer scouting and shortlisting: identify 5 strong-fit creators each week to fuel campaigns.
  • Creator partnerships and content strategy: build lasting relationships and surface trends and opportunities aligned with the brand.
  • Weekly in-person strategy and prioritization: align on priorities, next steps, and measurable outcomes.

Job Description

Responsibilities

  • Bring 5 influencers you believe are a strong fit for Sweetflexx each week.
  • Review past and potential influencers, discuss the right content, trends, and identify which creator + content can drive meaningful brand growth.
  • Build real, lasting relationships with influencers (not surface-level partnerships).
  • Contribute ideas, trends, and creator opportunities to the table every week.
  • Meet once a week for one hour in person to align on strategy, priorities, and next steps.

Requirements

  • Based in Austin and available to meet once a week in person
  • Understand the difference between influence and follower count
  • Organized, proactive, and great at follow-up
  • Know how to find creators who fit the brand
  • Understand social platforms, creator relationships, storytelling

Preferred

  • Experience with creator campaigns, brands, or social accounts you’ve worked on.
Sweetflexx logo

Sweetflexx

Sweetflexx is a growth-stage startup company leading a movement to redefine the athleisure market by creating a completely new genre of clothing: resistance activewear. Through patented resistance technology, our activewear is designed to make every step count.

5 employees (6 in marketing)

Traffic Signals

Monthly Visitors
137.7K
Monthly Google Ads Budget
$276
Traffic Source Mix
Search
25.8%
Direct
50.1%
Referral
2.9%
Social
19.2%
Paid
1.8%

Headcount Trend

Current headcount: ~5

Marketing Team

Marketing Team Size
3 (60% of company)