Responsibilities

• Partner with the Global Influencer Marketing team to develop and execute North America influencer strategies, with a focus on VIP and mega creators to increase SHEGLAM brand visibility and exposure.
• Identify, build, and nurture relationships with key talent, creator managers, and agency partners to secure social media coverage and long-term brand advocacy.
• Develop and execute end-to-end paid influencer campaigns, including creator sourcing, outreach, content coordination, contract negotiation, budget management, and reporting.
• Oversee monthly gifting efforts, including prospecting, outreach, shipping, tracking and performance analysis.
• Lead the planning and execution of offline influencer and brand events in partnership with cross-functional teams.
• Compile and analyze influencer, campaign, and project performance to inform strategic decisions and future optimizations.
• Provide direction, oversight, and guidance to team members on key projects and initiatives.
• Develop regional and campaign briefs for key marketing campaigns.
• Continuously identify new programs, initiatives, and event opportunities that support the brand vision and strengthen creator engagement.
• Support additional influencer marketing initiatives and brand-related projects as needed.

Requirements

• Bachelor’s degree or equivalent experience.
• 5+ years of experience in influencer marketing.
• Experience working with beauty brands, with an established network of beauty influencers.
• Strong understanding of the latest trends, best practices, and platform updates in influencer marketing and social media.
• Excellent written and verbal communication skills.
• Strong relationship-building skills with the ability to build rapport and foster long-term partnerships.
• Highly organized, with the ability to prioritize and manage multiple projects in a fast-paced environment.
• Proficient in Microsoft Office, including Word, PowerPoint, and Excel.
• Comfortable with occasional travel.

Preferred

• Experience leading projects, managing teams, and mentoring others is a plus.

Benefits

• Bonus eligible
• Healthcare (medical, dental, vision, prescription drugs)
• Health Savings Account with Employer Funding
• Flexible Spending Accounts (Healthcare and Dependent care)
• Company-Paid Basic Life/AD&D insurance
• Company-Paid Short-Term and Long-Term Disability
• Voluntary Benefit Offerings (Voluntary Life/AD&D, Hospital Indemnity, Critical Illness, and Accident)
• Employee Assistance Program
• Business Travel Accident Insurance
• 401(k) Savings Plan with discretionary company match and access to a financial advisor