Lead influencer marketing strategy and execution across a portfolio of agency clients. Develop thoughtful influencer recommendations aligned with brand objectives, target audiences, budgets, and campaign goals. Research, identify, recruit, negotiate, and manage relationships with influencers across paid, earned, and gifting programs. Present influencer strategies and creator recommendations to clients, clearly articulating the rationale behind each selection. Negotiate partnership terms and review influencer agreements to ensure campaign expectations and deliverables are met. Manage campaign timelines from creator sourcing through content approvals, launch, and reporting. Review influencer content to ensure it aligns with campaign objectives, brand guidelines, and contractual requirements. Analyze campaign performance and present actionable insights and recommendations to clients. Stay ahead of platform updates, emerging creator trends, and new opportunities to bring innovative ideas to clients. Contribute to new business pitches, campaign presentations, case studies, and agency thought leadership. Develop influencer-focused strategies that incorporate emerging social platforms, technologies, and creative formats. Build and maintain strong relationships with influencers, talent managers, and industry partners. Collaborate cross-functionally with account, social media, PR, creative, and digital teams to deliver integrated campaigns. Serve as the day-to-day influencer marketing lead for assigned accounts. Mentor and support junior team members, helping develop their strategic thinking and execution skills.