Responsibilities

• Own and lead the influencer marketing channel as a core revenue driver, with accountability across engagement, traffic, and conversion (CVR)
• Develop and execute a full-funnel influencer strategy across organic, affiliate, and paid channels
• Drive performance through data, tracking KPIs, optimizing partnerships, and scaling high-performing creators
• Own and grow TikTok Shop and affiliate partnerships in close collaboration with eCommerce and Performance Marketing teams
• Partner with Paid Media to source and deliver high-performing UGC for ad creative, ensuring continuous testing and optimization
• Oversee all influencer and UGC placements, ensuring consistent brand storytelling across channels
• Build and manage relationships directly with talent and agents, negotiating partnerships, deliverables, and contracts
• Identify and activate culturally relevant talent, spanning established, emerging, and international influencers
• Lead community initiatives and events, creating opportunities for deeper brand engagement with influencers, customers, and cultural tastemakers
• Concept and execute influencer-led experiences (events, trips, previews, seeding moments) that drive both brand heat and measurable impact

Requirements

• 4–6+ years of experience in influencer marketing, talent partnerships, or social strategy within fashion or consumer brands
• Proven experience owning influencer as a measurable, revenue-driving channel
• Strong expertise in TikTok Shop and affiliate marketing ecosystems
• Experience leading influencer events, community building, or experiential activations
• Deep understanding of UGC and how it translates into high-performing paid media
• Experience negotiating directly with agents and managing contracts end-to-end
• Strong cultural awareness with a sharp eye for emerging talent and trends across global markets
• Analytical mindset with the ability to translate performance data into actionable strategy
• Highly organized, proactive, and comfortable operating in a fast-paced, high-growth environment