College TikTok Influencer – Lube Life
OnCampusNation, a division of The Campus Agency
West Virginia, USA (Remote)
AgencyFull-timeIntern/new grad
2 days ago
Influencer Marketing Associate
New York City, NY (Hybrid)
$60K/yr – $66K/yrMid Level2+ years expFull time
Posted 3 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the influencer program from talent sourcing to post-campaign evaluation, with emphasis on planning, events, and client-facing management for a luxury audience.
- Campaign Management identifies and engages with influencers, manages sampling, budgeting, and pipeline across channels.
- Plan, execute influencer events and brand partnerships that create organic content opportunities.
- Develop recap materials and ROI metrics while maintaining lasting relationships with creators.
Job Description
Responsibilities
- Account Management : Supports day-to-day account management by corresponding and communicating with clients, as well as, managing influencer trackers, reporting, recaps, filing images, capturing all social content, call agendas, invoices, budget management etc.
- Team Leadership : Manages and delegates responsibilities to junior staff, overseeing the daily workflow to ensure smooth campaign execution
- Crafting Influencer Campaigns : Oversees influencers during the execution of content creation and amplification campaigns from initial talent sourcing to content briefing, final content reviews, posting and reporting.
- Partnerships, Event Planning & Execution : Support the planning and executing influencer events and brand partnerships that coordinate with branded initiatives and offer organic content opportunities for partners and consumers.
- Influencer Campaign Management : Identifies and engages with potential influencers partners across all channels to build a pipeline of talent for clients, while managing product for influencer sampling opportunities and maintaining accurate budgeting for campaigns.
- Guest List Curation : Curates guest lists for influencer events, overseeing the outreach, negotiation, contracting, and post-event approvals for all guests
- Campaign Evaluation : Develops recap materials post-campaign to measure and evaluate value, including ROI and other performance metrics
- Build & Maintain Lasting Relationships: Cultivates and maintains genuine relationships with influencers and content creators, fostering trust and mutual respect
- Requirements
- Professional Experience : Brings a minimum of two years of experience in the influencer marketing industry
- Leadership Skills : Minimum of 6 months of experience mentoring and developing intern or full-time staff members, showcasing the ability to nurture talent and foster growth within a team environment while working on complex digital projects
- Account Management : Minimum of one year experience participating in conversations and correspondence with clients on a day-to-day basis, including leading portions of regular calls and meetings
- Proficiency in Influencer Social Analytics : Possesses extensive knowledge in influencer social analytics related to the selection and evaluation of suitable influencers to meet campaign objectives
- Social Platforms & Influencer Nuances Expertise : Has a thorough understanding of social platform dynamics and influencer nuances, including influencer tiers and verticals
- Understanding of Influencer Economics : Has experience with influencer costs, pricing factors, and negotiation strategies
- Knowledge of Media Integration : Familiarity with the intersection of earned, owned, and paid media and has worked on cross-functional teams
- Awareness of Digital Consumer Trends : Up to date with digital consumer trends and familiarity with lifestyle and luxury consumer marketing tactics
- Passion & Industry Knowledge: A passion for luxury consumer industry, as well as, interest or experience in Wine, Home Goods, Art & Entertainment
- Commitment to Diversity, Equity and Inclusion: Embodies the values of diversity, equity, and inclusion; demonstrates self-awareness, cultural competency, and the ability to work with people from diverse cultures and backgrounds
- Adaptability: Ability to thrive in a dynamic workplace, showcasing adaptability and resilience
- Benefits
- Health Benefits : Options for medical coverage through UnitedHealthcare, and Dental and Vision coverage through Principal
- Financial Security : Contribute to 401(k) plan for retirement with the potential agency contribution via year-end profit sharing
- Time Off : Enjoy 15 vacation days, with an extra day off on your birthday month
- Holiday Closure : Agency closed between Christmas and New Years for a well-deserved break, as well as 10 other holidays throughout the calendar year
- Summer Flexibility : Summer Fridays offer shorter work hours from Memorial Day to Labor Day
- Family Support : Benefit from 12 weeks of paid parental leave and formal policies to support working parents
- Phone Expenses : Receive cellphone reimbursement
- Technology : Company provided laptop and accessories, along with IT support
- Bonuses : Potential for discretionary end-of-year bonuses
- Agency Bonding : Engage in happy hours and our annual agency-wide offsite for camaraderie and celebration
Nike Communications, Inc.
We are a creative communications agency specializing in the marketing of luxury and prestige brands. From high-level feature stories in influential media to innovative programs, partnerships and events that drive conversation online, we devise clever strategies and create inspired content to reach the right audiences and build brands.
