Responsibilities

• Lead influencer strategy, including sourcing talent, campaign planning, and execution across social platforms (TikTok, Instagram, YouTube, etc.)
• Manage influencer briefs, content calendars, timelines, and approval workflows
• Partner with creative, strategy, and paid teams to align campaign execution with platform best practices.
• Handle outreach, negotiations, contracts, and deliverables — both paid and organ
• Facilitate cross-team and client communication to ensure alignment and accountability.
• Track performance metrics and translate insights into strategic recommendations
• Oversee product seeding and gifting programs (concepting, shipping, follow-up)
• Collaborate with creative, social, and brand teams to ensure influencer content feels native, on-brief, and aligned with campaign goals
• Build and maintain a network of trusted creators, agents, and managers
• Stay ahead of platform trends, creator behaviors, and emerging voices

Requirements

• 3–5 years of experience in influencer marketing, social strategy, or digital partnerships (agency or brand side)
• Proven ability to lead influencer campaigns from concept through execution
• Strong organizational skills with excellent attention to detail and follow-through.
• Strong written and verbal communication skills.
• Strong grasp of creator culture and an eye for talent that’s both on-brand and breaking through
• Confident communicator, skilled negotiator, and respectful relationship-builder
• Familiarity with influencer marketing tools/platforms (e.g. GRIN, CreatorIQ, Aspire)
• Ability to manage multiple campaigns simultaneously with attention to detail and speed
• Experience working with fashion, beauty, or lifestyle brands a plus
• Experience working with fashion, beauty, or lifestyle brands a plus

Preferred

• You’ve launched large-scale influencer campaigns or creator-led activation
• You already have a roster of go-to creators you’ve worked with
• You can concept with creatives and advise talent on content that performs
• You thrive in fast-moving, collaborative environments

Benefits

• Competitive salary and performance bonuses.
• Health, dental, and vision insurance.
• Retirement plan options.
• Generous vacation policy and flexible working arrangements.
• Continuous learning and development opportunities.