Responsibilities

• Strategy and Execution: Lead and execute integrated marketing campaigns tailored for Retail and Consumer Packaged Goods (CPG), aligning with regional business goals.
• Cross-Functional Partnership: Collaborate with Sales, regional marketing, and agency partners to translate account insights into targeted campaigns and executive events.
• Program Management: Develop project plans, track milestones, and manage channel execution to ensure seamless program delivery.
• Campaign Optimization: Manage and optimize full-funnel assets—from digital and paid media to sales enablement—to drive pipeline and measure program impact.

Requirements

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in business-to-business (B2B) marketing, demand generation, campaign development, or program management.
• Experience managing project timelines, marketing budgets, and agency partners.
• Experience executing multi-channel campaigns across the customer lifecycle, and partnering with cross-functional teams.
• Experience translating technical concepts or industry insights into narratives for business audiences.

Preferred

• Experience in B2B marketing within the Retail, Consumer Packaged Goods (CPG), or enterprise technology sectors.
• Experience coordinating multi-channel integrated campaigns across paid media, email, digital events, and sales outbound, and utilizing CRM (e.g., Salesforce) and marketing automation platforms (e.g., Marketo) for campaign tracking.
• Experience executing Account-Based Marketing (ABM) tactics (1:1, 1:few, 1:many) to drive account engagement.
• Experience leveraging AI tools and automation to streamline marketing workflows, derive campaign insights, or enhance sales enablement.
• Understanding of B2B growth models, demand waterfall mechanics, and lead management.
• Ability to navigate cross-functional environments, manage shifting priorities, and collaborate effectively with sales teams.