Industrial Product Marketing Manager

Lexington, KY (On-site)

Salary Not AvailableMid Level4+ years expFull time

Posted 4 weeks ago

Job Summary

Own the Industrial product portfolio strategy and lifecycle while driving cross‑functional development from concept to launch and translating market needs into actionable plans.

  • Own strategy, roadmap, and lifecycle for Industrial products
  • Lead cross‑functional execution across Engineering, Sales, Marketing, and Finance

Job Description

Responsibilities

  • Own the Industrial product portfolio strategy, roadmap, and lifecycle management.
  • Lead new product development and commercialization from concept through launch.
  • Identify market opportunities and translate customer needs into product strategies.
  • Develop pricing, positioning, business cases, and go-to-market plans.
  • Conduct market, customer, and competitive analysis to drive product decisions.
  • Partner with Sales to support customer engagement, product adoption, and revenue growth.
  • Monitor product performance, profitability, and portfolio optimization opportunities.
  • Collaborate across Engineering, Sales, Marketing, Operations, and Finance to deliver successful product initiatives.

Requirements

  • Bachelor’s degree in Business, Marketing, Engineering, or related field
  • 4-6 years of product management, product marketing, or related experience
  • Proven experience developing product strategies, roadmaps, and successful product launches
  • Strong analytical, communication, and cross-functional leadership skills
  • Experience with pricing, market analysis, customer insights, and portfolio management
  • Technical aptitude; experience with PLM, ERP, CRM, or BI tools preferred
  • Industrial, manufacturing, HVAC, construction, or related industry experience preferred
Big Ass Fans logo

Big Ass Fans

In 1999, Big Ass Fans was born. Kind of. Then called the HVLS Fan Co. (that’s High Volume, Low Speed), we first made our mark selling massive ceiling fans. The fans kept large spaces that lacked air conditioning, such as factories and dairy barns, feeling cool and comfortable by moving large volumes of air at a low speed. In 2001, we finally took the hint when customers kept calling and asking if we made “those big-ass fans” and changed our name for good. This was just the beginning. As our business grew, so did our customers’ needs. After noting that several customers were purchasing Big Ass Fans for their homes, we decided to develop a line of upgraded residential fans. Our line of silent, stylish Haiku fans blew away ENERGY STAR® ratings and won awards worldwide. Then we took it a step further by automating personal comfort and adding SenseME technology to our residential fans. Add in our line of evaporative coolers and we have comfort covered from top-to-bottom and everywhere in between.Our commitment to our customers remains our top priority. We’ve backed everything with serious research, intensive engineering, and an almost obsessive drive to innovate and improve. Our headquarters is located in Lexington, Ky., and we offer rewarding careers throughout the United States and in our international offices in Australia, Canada and Singapore. From our team of engineers working to perfect the science of air movement in our state-of-the-art R&D lab to our quirky marketing mavericks, the desire to innovate has always drawn top talent to Big Ass Fans. Whether you’re a sales representative, IT guru, production specialist or an overall go-getter, it’s a dynamic place to work.

Founded in 1999
Lexington, Kentucky, USA
489 employees (47 in marketing)

Marketing Team

Marketing Team Size
36 (7% of company)
Median Tenure
6.8 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
437.6K
Monthly Google Ads Budget
$22.7K
Traffic Source Mix
Search
51.6%
Direct
38%
Referral
4.9%
Social
4.2%
Paid
1.2%

Headcount Trend

Current headcount: ~489

Recent News

Big Ass Fans logo

Industrial Product Marketing Manager

Big Ass Fans · Lexington, KY · On-site