Responsibilities

• Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, white-papers, ebooks, reports, webinars, infographics, etc.).
• Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
• Optimize our marketing automation and lead-nurturing processes through email, content, and social channels.
• Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
• Effectively and clearly communicate with the client relating to the marketing efforts’ results.

Requirements

• BA/BS degree or equivalent work experience.
• Some Past Experience In Marketing Is Preferred.
• Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
• Proficiency in HubSpot’s marketing automation and blogging software features in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers. Training opportunities are available for you to refine these skills.

Preferred

• Bonus skills: HTML/CSS, Adobe Creative Suite.