The Inbound Marketing Consultant

Roseville, CA (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 5 months ago

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Job Summary

Drive inbound marketing strategy and delivery for multiple client accounts, coordinating strategy, content, and campaigns.

  • Own end-to-end client campaigns from strategy through reporting.
  • Must-have: 2+ years agency-side client strategy and digital marketing execution.
  • Standout: HubSpot familiarity and a track record of measurable results.

Job Description

Responsibilities

  • Lead, deliver and optimize inbound marketing campaigns for a portfolio of clients to drive measurable awareness, engagement, traffic, leads, and sales
  • Build an inbound marketing game plan or strategy presentation
  • Develop detailed buyer personas for a new client
  • Generate a content strategy for each stage of a buyer's journey
  • Update project management platform to ensure timely deliverables that meet deadlines
  • Manage a client's new campaign end-to-end (strategy, graphics delivery, content creation, ads, landing page design, analytics, and reporting)
  • Lead client communication and meetings with Marketing Directors, CMOs & Owners
  • Create and test email campaigns
  • Define lead scoring and lead nurturing workflows
  • Write a content order for a blog post or educational download

Requirements

  • Bachelors degree in sales, marketing, business administration, or related field
  • Two (2) years successful client strategy and service in an agency environment managing multiple key accounts
  • Two (2) years delivering effective digital marketing campaigns and results
  • Experience with marketing automation software (HubSpot, Marketo, Pardot, etc.)
  • Mastery of Facebook, Instagram, LinkedIn, and Google AdWords advertising platforms
  • Incredible attention to detail and excellent writing skills
  • Healthy methods of coping with stress while navigating challenging conversations and maintaining an open and positive disposition toward others
  • Strong listening, verbal and client troubleshooting skills
  • Desire to work and ability to thrive in a fast-paced, dynamic and partially virtual environment
  • A self-starter who thrives on responsibility and impressing clients with results

Preferred

  • Master's degree in sales, marketing, or business administration
  • Five (5) years of related experience with progressive client management experience
  • Two (2) years working in an inbound agency environment managing multiple key accounts

Benefits

  • Working from a sweet office in Roseville, California
  • Comprehensive Healthcare
  • Ability to work remotely on flex days
  • Family-friendly work environment
  • Open vacation policy
  • Ongoing education and professional development
WindFarm Marketing logo

WindFarm Marketing

A California-based, digital-inbound marketing agency powering brands people love.Our responsive web design, content marketing campaigns and social media promotions work together with targeted advertising to generate high levels of traffic, leads, customers, and loyalty.We're all about creating the sort of world we want to live in. If we can do that by helping a great brand do great things, we’re on it. If we can do that through one of our internal lab projects, count us in. If we can do that through our own individual efforts or smaller communities, we’re for that, too!Our goal is to leave the world better than we found it, and we want to partner with brands that want what we want: a passionate, beautiful world filled with healthy families; conscious, caring communities; quality products; top-notch brands; and a wild, visionary imagination about what’s yet to come.

Founded in 2007
Roseville, California, USA
6 employees (1 in marketing)

Traffic Signals

Monthly Visitors
86
Traffic Source Mix
Search
33.2%
Direct
41.7%
Referral
12.7%
Social
9.8%
Paid
1.5%

Headcount Trend

Current headcount: ~6

Marketing Team

Marketing Team Size
1 (17% of company)