Responsibilities

• SEO Strategy & On-Page SEO * Develop and execute a comprehensive SEO strategy focused on generating qualified remodeling and construction leads. *Perform keyword research and identify opportunities based on search volume, competition, location, and customer intent.* Optimize title tags, meta descriptions, headings, URLs, page structure, images, and website content. *Develop strong internal-linking strategies.* Identify content gaps and create strategies for service pages, city/location pages, project pages, FAQs, and blog content. *Monitor keyword rankings and organic search performance.* Analyze competitors and identify opportunities to outperform them in local search results.
• Technical SEO * Perform regular technical SEO audits. *Manage crawlability, indexing, XML sitemaps, redirects, canonical tags, robots.txt, and duplicate-content issues.* Implement and maintain structured data/schema markup. *Monitor and improve Core Web Vitals.* Identify and correct broken links, crawl errors, indexing issues, and other technical SEO problems. *Work directly inside Google Search Console to identify and resolve search-performance issues.*
• Website Development & Management * Manage and maintain our WordPress/CMS website. *Create and modify landing pages, service pages, project pages, and location pages.* Strong understanding of HTML and CSS; working knowledge of JavaScript. *Improve website speed, usability, mobile responsiveness, and overall performance.* Understand hosting, DNS, domains, SSL, redirects, backups, and website security basics. *Work with designers/developers when advanced development is required.*
• Local SEO & Google Business Profile * Take ownership of our Google Business Profile. *Optimize our presence in Google Maps and local search results.* Manage categories, services, photos, posts, Q&A, reviews, and other GBP features. *Develop strategies to increase legitimate customer reviews.* Build, audit, and maintain local citations and directory listings. *Maintain consistent NAP/business information across the web.*
• Link Building & Off-Page SEO * Develop and execute ethical backlink-building strategies. *Conduct outreach for relevant links, guest posts, partnerships, mentions, and digital PR opportunities.* Evaluate backlink quality and monitor our backlink profile. *Identify competitor backlink opportunities.* Build relationships with relevant local websites, publications, organizations, suppliers, and industry resources.
• Google Ads & Paid Search * Manage and optimize Google Ads campaigns, including Search, Display, remarketing, and other relevant campaign types. *Help manage and optimize Local Services Ads where applicable.* Perform keyword research, negative-keyword management, bid optimization, ad testing, and landing-page optimization. *Continuously monitor cost per lead, conversion rate, lead quality, and return on advertising spend.* Identify wasted spend and opportunities to improve campaign profitability.
• Analytics, Tracking & Reporting * Manage Google Analytics 4, Google Tag Manager, Google Search Console, and conversion tracking. *Properly track phone calls, contact forms, booked appointments, and other important conversion events.* Build dashboards and reports covering organic traffic and rankings, leads by source, cost per lead, conversion rates, Google Ads performance, local/Google Maps performance, website performance, lead quality, and ROI. *Go beyond reporting numbers—we expect this person to explain what is working, what isn't, why, and what we should do next.*
• Content & Copywriting * Write and optimize website copy that is both SEO-friendly and persuasive. *Create or help develop service pages, landing pages, project descriptions, FAQs, blog articles, and location-specific content.* Understand search intent and how to create content designed to rank while converting visitors into leads. *Use AI tools effectively while maintaining original, useful, brand-appropriate content.*
• Reddit, Forums & Community Marketing * Understand Reddit culture, subreddit rules, and proper community engagement. *Identify opportunities to build organic brand visibility without spam or overly promotional posting.* Participate strategically in relevant construction, remodeling, homeowner, and local communities. *Identify additional forums, Q&A sites, Facebook/community groups, and online communities where our target customers are active.*
• CRM, Lead Funnel & Automation * Understand CRM systems and lead pipelines, preferably Pipedrive or similar platforms. *Help connect marketing sources to our CRM so we can accurately understand where leads originate and which campaigns produce actual sales.* Build and maintain marketing automations using Make, Zapier, or similar platforms. *Identify opportunities to automate lead tracking, reporting, follow-ups, notifications, and repetitive marketing processes.*

Requirements

• 3+ years of hands-on SEO/digital marketing experience.
• Strong understanding of technical SEO.
• Experience with Google Business Profile and local SEO.
• Experience managing Google Ads.
• Proficiency with GA4, Google Tag Manager, and Google Search Console.
• Experience with SEO tools such as Ahrefs, Semrush, Screaming Frog, or similar platforms.
• Understanding of call tracking and attribution.
• Strong copywriting and communication skills.
• Experience with CRM platforms such as Pipedrive.
• Experience with Make, Zapier, or similar automation platforms.

Preferred

• Experience with home improvement, construction, real estate, or another local-service business is a major plus.
• Proven experience improving organic rankings and generating leads.
• Strong WordPress experience.