In-House Public Relations Manager at The Salvation Army Greater New York Division | New York City, NY

The Salvation Army Greater New York Division

In-House Public Relations Manager

New York City, NY (On-site)

Salary Not AvailableManager2+ years expFull time

Posted 2 months ago

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Job Summary

Drive local media relations and story development for Salvation Army in Greater New York, turning opportunities into executed narratives across press, op-eds, and briefings while coordinating with staff, partners, and officials to maximize visibility and impact.

Media Outreach: Pitch stories, cultivate contacts, and secure coverage across local outlets to raise awareness of the mission.
Staff Preparation: Produce briefing materials and train volunteers, officers, and pastors for interviews and challenging questions.

Job Description

Travel locally 2-3 days a week to various community centers within Greater New York to identify and develop media-worthy stories and support local staff in interviews.
Cultivate and maintain relationships with media contacts to facilitate effective pitching and coverage.
Write engaging op-eds, press releases, blog posts, and other PR materials.
Pitch compelling stories to local media outlets to enhance visibility and awareness of our mission.
Effectively communicate with local staff and Officers to gather and execute on media opportunities.
Develop briefing materials for Salvation Army officers and staff ahead of media interviews, ensuring they are well-prepared with key messaging, talking points, and guidance on handling sensitive or difficult questions professionally.
Coordinate outreach and relationship-building efforts with elected officials, community leaders, and political candidates, including preparing briefing materials and logistics for meetings and visits.
Research, write, and submit award applications and nominations highlighting the achievements of Salvation Army programs, staff, volunteers, and community impact initiatives.
Work closely with the local marketing and fundraising teams to generate ideas and to amplify impact of stories through inclusion in digital marketing initiatives and donor outreach.
Collaborate with our national in-house and contracted PR teams to support national media opportunities in New York and provide local assistance.

Minimum of 2 years of experience in public relations, journalism, or related field, preferably with experience in nonprofit or community-based organizations.
Proven track record of successful media pitching and securing coverage.
Knowledge of Greater New York media landscape and existing media contacts required.
Strong writing skills with the ability to create clear, persuasive content for various platforms.
Excellent communication and interpersonal skills to effectively collaborate with internal teams.
Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment.
Detail oriented, able to manage multiple projects simultaneously, and driven to achieve success independently and as part of a team.
Strong initiative to identify and complete tasks independently.
Flexibility, with the understanding that we need to be creative on our approach to projects and occasionally support our colleagues on projects that benefit the team and our mission.
Professional and positive manner.

The Salvation Army Greater New York Division

The Salvation Army's vision since its founding in 1865 has been to provide physical and emotional care to those suffering and in need, without discrimination. The Salvation Army is committed to helping people in need of assistance, whether due to a disaster, a personal tragedy, or the circumstances of one's life. The Salvation Army seeks to operate programs that promote and encourage self-sufficiency.The Salvation Army has an unwavering commitment to help those who are economically and socially disadvantaged achieve a greater level of self-sufficiency by offering a wide range of social services and emergency relief programs. The Greater New York Division's 38 Corps Community Centers, located in the five boroughs of New York City, Long Island, and seven counties in the Lower Hudson Valley, work around the clock to offer food pantries and soup kitchens; rent, utility, and clothing assistance; after school programs and summer camps; adult education classes; music programs; seniors programs; and more. The Salvation Army's goal is to meet the urgent needs of low-income people suffering through hard times, and to offer services they can use to realize more stable and self-sufficient lives. The Salvation Army offers not simply a handout, but rather, a hand up. The Salvation Army's emergency assistance programs act as a gateway service; once inside, clients will meet with a caseworker who will link them into a vast network of social service programs, ensuring the individual's physical, mental, emotional and spiritual needs are sufficiently met.MISSION:The Salvation Army, an international movement, is an evangelical part of the universal Christian church. Its message is based on the Bible. Its ministry is motivated by the love of God. Its mission is to preach the gospel of Jesus Christ and to meet human needs in His name without discrimination.

New York, New York, USA

55 employees (6 in marketing)

www.salvationarmyny.org