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4 weeks ago

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10,000+ jobs

Manager, Media Experimentation & Incrementality

NBCUniversal

New York City, NY (Hybrid)

$100K/yr - $160K/yrIn-houseFull-timeManager4+ years exp.

4 weeks ago

Social + Content Strategy Manager

amika

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In-houseFull-timeSenior level5+ years exp.

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4 weeks ago

NBCUniversal

Manager, Media Experimentation & Incrementality

New York City, NY (Hybrid)

$100K/yr – $160K/yrManager4+ years expFull time

Posted 4 weeks ago

Job Summary

Own statistical rigor and end-to-end incrementality work across NBCU's measurement program, from study design and vendor evaluation to readouts and cross-method calibration.

Define hypotheses, power thresholds, and roadmaps with Media Analytics leadership.
Validate experiments and triangulate with MMM/MTA.
Mentor analysts and drive standardized measurement practices.

Job Description

Responsibilities

Own statistical rigor across the program: review and approve study designs, evaluate vendor methods and assumptions, enforce power standards, and reject or redesign under-powered or invalid proposals
Shape the incrementality testing roadmap with Media Analytics leadership: define hypotheses, decision criteria, and power thresholds, and own end-to-end execution of the roadmap
Run independent validations: monitor for leakage, seasonality confounds, and design defects, and pressure-test vendor deliverables with targeted SQL, R, or Python analysis
Triangulate experiment results with MMM and MTA: drive calibration across methods, propose tiebreakers where results diverge, and contribute to a unified view of incrementality across the measurement portfolio
Manage the day-to-day relationship with our experimentation vendor: prioritize the study backlog, align on methodology, maintain testing schedules, and escalate blockers early
Produce clear, defensible readouts: quantify lift and uncertainty, write concise decision memos, and hand off guidance to the Optimization & Insights team for in-market execution and pacing
Support the expansion of causal measurement into subscriber engagement, including holdout-based approaches
Mentor a Media Analytics analyst and uplevel partner teams on test design, statistical power, and common pitfalls, contributing to a standardized measurement approach across NBCU's Media Group

Requirements

4+ years in marketing/media experimentation with direct design/QA ownership and experience partnering with an incrementality testing measurement vendor (e.g., Haus, Measured, or similar).
Proven command of causal inference in media—appropriate use of RCT, geo, diff-in-diff, and platform holdouts—and the ability to evaluate vendor assumptions/methods.
Familiarity with power analysis, and failure modes (leakage, seasonality, parallel trends); history of stopping or redesigning under-powered tests.
Platform experience: Google/Meta/TikTok incrementality and at least one CTV/Device environment (e.g., Roku, Samsung, Vizio).
Experience reconciling vendor experiment reads with MMM/MTA and informing planning/pacing decisions without surprises.
Fluent in SQL and Excel
Knowledge of big data infrastructure and data science techniques.
Effective communicator and collaborator with strong project management; ability to work in a highly matrixed environment and influence media buyers/channel leads.

Preferred

Strong interpersonal skills with the ability to collaborate, motivate, and influence.
Ability to thrive in a fast-paced environment and meet tight deadlines.
Proficient in using R or Python for data analysis
Strong interest in the media industry, specifically in television and streaming.
Strong sense of accountability, curiosity, and an innovative mindset, with the ability to thrive in a fast-paced, evolving environment.

Benefits

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

NBCUniversal

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Founded in 1926

New York, New York, USA

48K employees (18,533 in marketing)

www.NBCUniversal.com