Field Marketing Manager

Atlanta, GA (Hybrid)

$97K/yr – $133K/yrMid Level10+ years expFull time

Posted 10 days ago

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Job Summary

Own and manage DSplus client relationships with Toyota Dealerships, lead strategic presentations and ROI-focused opportunities, and drive region-wide initiatives to optimize dealer performance.

  • Own and manage dealership assets and field programs
  • Lead ROI-driven client engagements and cross-functional collaboration

Job Description

Responsibilities

  • Manage DSplus Application(s) and assets for participating Toyota Dealerships
  • Consult Toyota Dealerships on optimizing their platforms and managing their media budgets
  • Conduct in-depth presentations including product demonstrations that highlight key benefits, return on investment and the value of our solution and services.
  • Analyze client performance (both from reports & direct observation) to determine areas of opportunity for improvement within the fixed operations group at dealerships.
  • Proactively communicate to clients (up to DP/GM levels).
  • Establish and maintain a solid business relationship with dealership personnel
  • Support Account Leadership on any and all Regional Client initiatives
  • Understands the key performance indicators (KPI) that leverage the dealer’s business

Requirements

  • Field Marketing Manager must have a thorough knowledge of the Client’s business and demonstrate an on-going commitment and response to his or her Clients’ needs.
  • As primary Client contact, the Field Marketing Manager will be required to forge positive relationships with his or her Clients through consistent contact and diligent client service – which will include weekly travel for in-person meetings with Toyota Dealerships within assigned territory.
  • Field Marketing Manager will be required to build solid relations and work effectively with people in other departments to achieve optimal results.
  • 10+ years of Direct Client Management is a must
  • Excellent communication, presentation and customer relationship building skills are a must
  • Advanced knowledge of Computer Systems and Emerging Technology, such as A.I. is a must
  • Automotive background and/or direct management of Automotive Accounts/Dealerships is a must. Fixed Operations Experience is a plus, but not required.
  • Knowledge of integrated disciplines (Search Engine Marketing, Social Media, Direct Marketing, Interactive, Sales Promotion, Public Relations, Lifestyle Marketing, Collateral, and Merchandising) is a plus, but not required.
  • Prior experience in digital advertising and programming is a plus, but not required.
  • Prior experience with Google Analytics, Google AdWords, Tableau, Salesforce and Basecamp is a plus, but not required.

Benefits

  • Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Publicis Groupe Holdings B.V logo

Publicis Groupe Holdings B.V

Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

London, England, United Kingdom
11K employees (3,008 in marketing)

Traffic Signals

Monthly Visitors
526.1K
Traffic Source Mix
Search
33.4%
Direct
38.4%
Referral
11.8%
Social
15.8%
Paid
0.4%

Headcount Trend

Current headcount: ~10.8K

Marketing Team

Marketing Team Size
2,719 (25% of company)
Median Career Experience
13.5 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
147