HubSpot & Digital Marketing Manager

Richardson, TX (Hybrid)

$65K/yr – $92K/yrMid Level3+ years expFull time

Posted 6 days ago

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Job Summary

Own and optimize HubSpot as the central marketing and CRM engine, drive CRM health and sales intelligence, and lead analytics, digital marketing, and social strategy to accelerate pipeline growth.

  • Lead HubSpot administration and platform governance across Marketing, Sales, CRM, and CMS
  • Shape CRM strategy, reporting, data hygiene, and automated marketing workflows

Job Description

Responsibilities

  • HubSpot Administration & Marketing Operations
  • Serve as the company's primary HubSpot administrator and subject matter expert.
  • Administer and optimize HubSpot Marketing Hub, Sales Hub, CRM, and CMS.
  • Build and optimize workflows, automation, lifecycle stages, lead scoring, forms, segmentation, dashboards, reports, and marketing assets.
  • Continuously improve marketing and sales processes through automation and platform optimization.
  • CRM Management & Sales Intelligence
  • Partner with business analysts to maintain the health, integrity, and organization of the HubSpot CRM, including Companies and Contacts, lifecycle stages, segmentation, imports, data hygiene, reporting, and database optimization.
  • Collaborate on CRM strategy, reporting, database optimization, and integration with sales intelligence platforms such as Seamless.ai to support highly targeted marketing campaigns and enterprise sales outreach.
  • Analytics & Reporting
  • Build and maintain dashboards across HubSpot, LinkedIn, Google Analytics, and other platforms.

Requirements

  • Expert-level, hands-on experience administering HubSpot Marketing Hub, Sales Hub, CRM, and CMS.
  • Minimum three years of advanced, hands-on HubSpot administration experience in a B2B environment, preferably in healthcare technology and/or SaaS.
  • Experience designing and building complex workflows, automation, lifecycle stages, lead scoring, dashboards, and CRM architecture.
  • Strong understanding of email marketing, marketing automation, CRM governance, and reporting.
  • Experience managing LinkedIn Company Pages and LinkedIn Campaign Manager.
  • Hands-on experience developing, managing, and optimizing Google Ads campaigns.
  • Experience using Google Analytics to measure website performance, campaign effectiveness, and user engagement.
  • Experience managing and optimizing websites using HubSpot CMS, including landing pages, blogs, forms, CTAs, SEO, and AEO.
  • Strong analytical skills with the ability to translate data into business decisions.
  • Excellent project management skills, with the ability to balance multiple initiatives and meet deadlines in a fast-paced environment. Solid experience with Monday.com is a plus.

Preferred

  • Healthcare technology experience.
  • B2B SaaS experience.
  • One or more HubSpot certifications (e.g., Marketing Hub, Sales Hub, CMS, CRM, Email Marketing, Inbound Marketing, or HubSpot Implementation).
  • Familiarity with Microsoft SharePoint for managing shared marketing assets and internal collaboration.
  • Experience with Photoshop and other Adobe Creative Suite tools (e.g., Illustrator, InDesign) for creating and editing digital and print marketing materials, including social media graphics, sales collateral, presentations, and event assets. Candidates should be comfortable working beyond template-based design tools.
  • Experience supporting event marketing, including planning, logistics, and on-site execution for conferences or trade shows.

Benefits

  • Competitive compensation and benefits, including health, dental, vision, life, and both short- and long-term disability insurance.
  • Bonus and equity incentive compensation potential, as well as generous paid time off.
  • A passion-driven, fast-paced, entrepreneurial environment where your ideas and contributions make a real impact.
  • A collaborative, supportive team culture that values initiative and innovation.
  • Hybrid role with in-office presence 2–3 days per week (Wednesdays and Thursdays required).
  • Ongoing professional development and growth opportunities.
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MyDirectives

MyDirectives is the leading provider of digital advance care planning (ACP) solutions, offering secure, cloud-based storage and nationwide access to critical healthcare preferences. Individuals can create or upload their advance directives, POLST forms, mental health directives, and even video messages—absolutely free—at MyDirectives.com.For clinicians, MyDirectives for Clinicians integrates directly into EHR workflows and supports guided ACP conversations at the point of care. Health systems and payers use our tools to track insights, meet quality measures, and ensure compliance—making care more person-centered, proactive, and connected.

Founded in 2007
Richardson, Texas, USA
26 employees (1 in marketing)

Traffic Signals

Monthly Visitors
20.2K
Traffic Source Mix
Search
12.7%
Direct
75.4%
Referral
8.5%
Social
1.1%
Paid
2%

Headcount Trend

Current headcount: ~26

Marketing Team

Marketing Team Size
1 (4% of company)
Marketing Roles Posted (Last 30 Days)
1

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