Responsibilities

• Develop and execute comprehensive social media strategies aligned with brand goals across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create captivating content including graphics, videos, photography, and written posts that resonate with target audiences and promote brand identity.
• Manage daily social media activities using tools like Hootsuite or Buffer to schedule posts, monitor engagement, and respond promptly to community interactions.
• Conduct social listening to gather insights about audience preferences, industry trends, and competitor activities to inform content planning.
• Analyze media performance through social media analytics tools such as Google Analytics and marketing online analytics to measure campaign effectiveness and optimize future initiatives.
• Implement SEO best practices and keyword research techniques to enhance content visibility and reach on search engines and social platforms.
• Collaborate with public relations teams to manage media relations, craft press releases, and ensure consistent branding across all communication channels.
• Oversee paid advertising campaigns on Facebook Advertising or other platforms to boost reach and engagement while monitoring ROI.
• Maintain up-to-date knowledge of social media trends, platform updates, and emerging media editing tools like Adobe Creative Suite (Photoshop, Illustrator) for high-quality content production.
• Track digital marketing performance metrics regularly to evaluate success rates and adjust strategies accordingly for continuous growth.

Requirements

• Proven experience in social media management with a strong portfolio of successful campaigns across multiple platforms.
• Expertise in content creation including graphic design (Adobe Photoshop, Adobe Illustrator), video editing, photography, and media editing tools.
• Proficiency in social listening tools and social media analytics platforms such as Google Analytics or native platform insights.
• Solid understanding of SEO principles, keyword research techniques, and web analytics for data-driven decision making.
• Familiarity with social advertising platforms like Facebook Ads Manager for targeted campaigns.
• Excellent written communication skills with the ability to craft engaging content that aligns with branding guidelines.
• Strong relationship management skills to foster community engagement and handle public relations effectively.
• Ability to monitor digital marketing performance metrics consistently and adapt strategies based on data insights.
• Knowledge of digital marketing performance monitoring tools such as Hootsuite or Buffer for scheduling and analytics purposes.
• Creative mindset combined with technical skills in graphic design, video editing, and media production to produce compelling visual content.