Hospitality Social Media Manager | National Theatre

Responsibilities

• Develop and execute social media strategies across Instagram, Facebook, LinkedIn, TikTok and emerging platforms.
• Create brand-specific content plans and social calendars for each venue and campaign.
• Align social activity with wider marketing, commercial and business objectives.
• Identify opportunities to increase reach, engagement, reservations, private events
• Lead the creation of engaging, high-quality content including photography, video, Reels, Stories and short-form content.
• Capture content on location across multiple venues and events.
• Brief and manage external photographers, videographers and content creators where required.
• Ensure content maintains each brand's unique tone of voice and visual identity.
• Manage day-to-day social media activity across all accounts.
• Respond to comments, messages and customer enquiries in a timely manner.

Requirements

• 3+ years' experience managing social media accounts for hospitality, lifestyle, food & drink, events or cultural brands.
• Strong content creation skills, particularly video-first content.
• Experience using Canva, Adobe Creative Suite, CapCut or similar tools.
• Excellent copywriting and storytelling abilities.
• Strong understanding of social media analytics and reporting.
• Experience managing multiple brands simultaneously.
• Highly organised with exceptional attention to detail.

Preferred

• Experience working with restaurants, bars or cultural venues.
• Experience running paid social campaigns.
• Experience with influencer marketing and creator partnerships.
• Photography and basic video editing skills.
• Understanding of CRM and digital marketing channels.

Benefits

• Healthcare & wellbeing: Aviva Digicare, Medicash (dental, optical, therapy treatments)
• Mental health support: 24/7 Employee Assistance Programme
• 23 days' annual leave plus bank holidays, your birthday off, and a holiday purchase scheme
• Meals on duty included
• Shopping, entertainment, and travel discounts, 20% off Nuffield Health and 10% off PureGym memberships
• Pension scheme, Life Assurance
• Enhanced maternity, paternity, and adoption leave; 2 days additional leave after returning from maternity leave; day off for your baby's first birthday; enhanced family leave
• Professional subscriptions paid and ongoing training and development
• Exclusive Benefits & Wellbeing site (Perks at Work)
• Entertainment discounts - up to 55% off cinema tickets