Home Health Community Liaison / Marketer

Wayne County, MI (On-site)

$33K/yr – $65K/yrMid LevelFull time

Posted 5 months ago

Job Summary

Drive referral growth for a Southeast Michigan home health agency by building partners, educating communities, and expanding partnerships with hospitals, physician offices, and community organizations.

  • Own field outreach to hospitals, clinics, and referral sources.
  • Must-have: strong interpersonal skills and healthcare outreach experience.
  • Standout: knowledge of Medicare home health guidelines and a Southeast Michigan network.

Job Description

Responsibilities

  • Build and maintain relationships with hospitals, physician offices, skilled nursing facilities, assisted living communities, and other referral sources.
  • Educate referral partners and the community about Classic Home Care's services, capabilities, and the benefits of skilled home health care.
  • Conduct regular visits to current and prospective referral partners to generate and grow referral volume.
  • Represent Classic Home Care at community events, health fairs, and networking opportunities.
  • Collaborate closely with clinical and administrative staff to ensure seamless patient transitions and service delivery.
  • Track outreach activity, referral data, and market trends; provide regular updates to agency leadership.
  • Identify new partnership and growth opportunities within the Southeast Michigan service area.
  • Serve as a knowledgeable resource on Medicare-certified home health eligibility and services.

Requirements

  • Prior experience in home health, healthcare sales, community outreach, or a related field preferred.
  • Familiarity with the Southeast Michigan healthcare market is a plus.
  • Strong interpersonal and communication skills with a natural ability to build trust and rapport.
  • Self-motivated with the ability to work both independently and as part of a collaborative team.
  • Excellent organizational skills and attention to detail.
  • Valid Michigan driver's license and reliable transportation required.
  • Proficiency with basic computer skills; experience with EMR or CRM systems a plus.
  • Knowledge of Medicare home health guidelines and eligibility criteria preferred.

Preferred

  • Knowledge of Medicare home health guidelines and eligibility criteria preferred.
  • Experience with EMR or CRM systems a plus.
  • Prior experience with hospital or physician outreach in Southeast Michigan.

Benefits

  • 401(k) with 4% Match
  • 401(k)
  • 401(k) matching
  • Bonus based on performance
  • Competitive salary
  • Dental insurance
  • Health insurance
  • Opportunity for advancement
  • Paid time off
  • Vision insurance
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Classic Home Care

Classic Home Care is a Joint Commission accredited, Medicare certified, and nurse owned skilled home health agency based out of Northville, Michigan. Classic Home Care has been up and running since 2003 offering skilled nursing, physical, occupational, and speech therapy, medical social work, and home health aide services to patients in the comfort of their homes in the Livingston, Oakland, Jackson, Wayne, Washtenaw, Lenawee, Macomb, and Monroe counties.

Founded in 2003
Northville, Michigan, USA
58 employees

Salaries

Posted range

$33K/yr – $65K/yr

Taken straight from the job posting.

See all Classic Home Care salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
1.3K

Headcount Trend

Current headcount: ~58
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Home Health Community Liaison / Marketer

Classic Home Care · Wayne County, MI · On-site