Home Health Community Liaison / Marketer

Wayne County, MI (On-site)

$33K/yr – $65K/yrMid LevelFull time

Posted 3 months ago

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Job Summary

Drive referral growth for a Southeast Michigan home health agency by building partners, educating communities, and expanding partnerships with hospitals, physician offices, and community organizations.

  • Own field outreach to hospitals, clinics, and referral sources.
  • Must-have: strong interpersonal skills and healthcare outreach experience.
  • Standout: knowledge of Medicare home health guidelines and a Southeast Michigan network.

Job Description

Responsibilities

  • Build and maintain relationships with hospitals, physician offices, skilled nursing facilities, assisted living communities, and other referral sources.
  • Educate referral partners and the community about Classic Home Care's services, capabilities, and the benefits of skilled home health care.
  • Conduct regular visits to current and prospective referral partners to generate and grow referral volume.
  • Represent Classic Home Care at community events, health fairs, and networking opportunities.
  • Collaborate closely with clinical and administrative staff to ensure seamless patient transitions and service delivery.
  • Track outreach activity, referral data, and market trends; provide regular updates to agency leadership.
  • Identify new partnership and growth opportunities within the Southeast Michigan service area.
  • Serve as a knowledgeable resource on Medicare-certified home health eligibility and services.

Requirements

  • Prior experience in home health, healthcare sales, community outreach, or a related field preferred.
  • Familiarity with the Southeast Michigan healthcare market is a plus.
  • Strong interpersonal and communication skills with a natural ability to build trust and rapport.
  • Self-motivated with the ability to work both independently and as part of a collaborative team.
  • Excellent organizational skills and attention to detail.
  • Valid Michigan driver's license and reliable transportation required.
  • Proficiency with basic computer skills; experience with EMR or CRM systems a plus.
  • Knowledge of Medicare home health guidelines and eligibility criteria preferred.

Preferred

  • Knowledge of Medicare home health guidelines and eligibility criteria preferred.
  • Experience with EMR or CRM systems a plus.
  • Prior experience with hospital or physician outreach in Southeast Michigan.

Benefits

  • 401(k) with 4% Match
  • 401(k)
  • 401(k) matching
  • Bonus based on performance
  • Competitive salary
  • Dental insurance
  • Health insurance
  • Opportunity for advancement
  • Paid time off
  • Vision insurance