Home Care Marketing Representative

New York City, NY (On-site)

$55K/yr – $60K/yrEntry Level1+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the local outreach engine for a home health agency by building and sustaining hospital, clinician, and community partnerships to drive enrollment and awareness.

  • Community Outreach: Lead relationships and events with hospitals, clinics, social workers, and senior networks to feed referrals.
  • Referral & Partnerships: Manage sources to grow census and maintain partner satisfaction through ongoing communication.
  • Enrollment Enablement: Support intake, home visits, and follow-up to convert referrals into enrolled patients.

Job Description

Responsibilities

  • Build, maintain, and strengthen relationships with hospitals, nursing homes, physician offices, rehabilitation facilities, adult day health programs, social workers, case managers, and community organizations.
  • Develop and manage referral sources to drive census growth and increase community awareness of agency services.
  • Promote agency services through community outreach efforts, presentations, networking events, support groups, health fairs, and community-based events.
  • Conduct home visits, intake support, and personalized appointments as needed to assist with the enrollment process.
  • Follow up promptly on referrals and leads received from families, caregivers, healthcare providers, and community partners.
  • Maintain ongoing communication with referral sources to ensure strong partnerships and exceptional customer service.
  • Submit daily activity and outreach reports to management.
  • Represent the agency professionally within the community and identify opportunities for market growth.

Requirements

  • Minimum of 1 year of sales, healthcare marketing, or community outreach experience required; home care industry experience strongly preferred.
  • Knowledge of MLTC, Medicaid, and community-based healthcare services preferred.
  • Strong existing relationships within the NYC/downstate healthcare and community network are highly desirable.
  • Excellent communication, presentation, and interpersonal skills.
  • Self-motivated, organized, and goal-oriented with the ability to work independently.
  • Ability to coordinate and host community events and presentations.
  • Must have reliable transportation and the ability to travel daily throughout the assigned territory.
  • Bilingual in Spanish and English preferred.
  • Experience coordinating outreach and enrollment activities in a healthcare setting.
  • Ability to use CRM or outreach tracking tools to manage referrals.
  • Comfort representing the agency in diverse community settings.

Preferred

  • Bilingual in Spanish and English preferred.
  • Strong existing relationships within the NYC/downstate healthcare and community network are highly desirable.
  • Home care industry experience strongly preferred.

Benefits

  • Medical Insurance
  • PTO & Sick Time
  • Referral Program
Elite Home Health Care logo

Elite Home Health Care

Elite Home Health Care is a licensed Home Care Agency providing homecare service in the New York Metropolitan area. Our professional services primarily focus on Personal Care Aides and Home Health Aides with the support of Skilled Nursing, Physical Therapy, Occupational Therapy, Speech/Language Therapy, Medical Social Work, Homemaker and Housekeepers.

Brooklyn, New York, USA
419 employees (5 in marketing)

Traffic Signals

Monthly Visitors
4.3K
Traffic Source Mix
Search
31.6%
Direct
44.5%
Referral
5.7%
Social
16.7%
Paid
1.4%

Headcount Trend

Current headcount: ~419

Marketing Team

Marketing Team Size
5 (1% of company)
Marketing Roles Posted (Last 30 Days)
1