Home Care Marketing Manager

Largo, FL

$60K/yr – $90K/yrMid Level2+ years expFull time

Posted 7 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the community referral engine by building relationships with hospitals, SNFs, rehab centers and senior organizations, pre-qualifying accounts, and driving dense in-person visits that convert into steady senior-care referrals.

  • Referral network development: grow trusted sources and demonstrate value at each touchpoint
  • Field prospecting: 10–12 face-to-face visits per day with clear post-meeting follow-up
  • Territory planning: pre-plan routing, set call goals, and optimize daily activities for cost efficiency

Job Description

Responsibilities

  • Generate appropriate referrals by promoting the agency and creating a need for agency services in the community
  • Build and maintain trusted relationships with new and existing referral sources such as hospitals, skilled nursing facilities, rehab centers, home health and hospice agencies, senior centers, and other community organizations
  • Identify, research and pre-qualify prospective accounts
  • Travel locally within the agency’s territory, meeting with professional referral sources
  • Conduct in-person, face-to-face visits with a minimum of 10-12 accounts per day
  • Demonstrate value for the health care organizations being visited
  • Provide relevant post-meeting follow-up
  • Ensure any action steps are completed within the agreed upon timeframe
  • Represent the agency multiple times per week in-person, at seniors-focused networking meetings, community events and professional organizations
  • Pre-plan weekly routing and sales activities, maximizing efficiency and cost effectiveness of daily activities where possible; set goals for each sales call and prepare any needed materials

Requirements

  • Bachelor’s degree or equivalent work experience
  • Minimum of two years of healthcare experience in sales and marketing, with a strong preference for in-home care sales
  • Exceptional written and verbal communication skills and ability to interact effectively with professionals in a variety of settings
  • Creative and self-driven with the ability to problem solve and apply sound judgment
  • Excellent follow-up, planning and organizational skills
  • Proven results with building and maintaining business relationships
  • Must present a positive and professional business image
  • Passionate about helping seniors live with dignity

Preferred

  • Sign-on bonus for home care background and established area contacts and experience (listed as a perk)

Benefits

  • Competitive base salary based on experience with sales incentive plan
  • 401K
  • Supplemental Benefits including Dental, Vision, Life Insurance
  • Liability Insurance
  • Worker’s Compensation
  • Reemployment Benefits
  • Paid Time-Off (PTO)
HomeWell Care Services logo

HomeWell Care Services

Home care is never a one-size-fits-all solution. That’s why HomeWell provides a holistic approach, resulting in a personalized experience based on individual needs. You get the qualified, professional assistance needed, along with compassion, and peace of mind—ensuring a comfortable life at home, right where you belong.

Founded in 2002
Burkburnett, Texas, USA
681 employees (20 in marketing)