Home Care Field Marketer

New York City, NY (On-site)

$75K/yr – $125K/yrMid LevelFull time

Posted 3 weeks ago

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Job Summary

Own the referral network and enrollment funnel for home health services, balancing outreach to seniors and disabled populations with partnerships and community engagement to drive patient enrollment.

  • Referral Source Development: Build and maintain partnerships with independent living facilities, assisted living, senior housing, shelters, and related sources.
  • Enrollment Engagement: Gather enrollment information, assist with doctor orders, and support enrollment appointments.
  • Outreach & Education: Present to consumers and professional groups, and market to Medicaid/Medicare beneficiaries.

Job Description

Responsibilities

  • Developing a network of referral sources.
  • Obtaining Enrollment information
  • Assisting members in obtaining doctor's orders
  • Assisting Members with Enrolment Appointments
  • Identifying and marketing to seniors and disabled persons and to Buildings that serve such populations;
  • Conducting presentations to consumers and professional groups;
  • Marketing to Medicaid and Medicare beneficiaries;
  • Developing and maintaining new referral sources and/or partnerships in the community
  • Identifying, evaluating, and prioritizing potential referral sources within the agency’s territory and surrounding area
  • Establishing and maintaining professional relationships with all referral sources, including but not limited to the following: independent living facilities, assisted living facilities, Adult Home, Shelters, & Senior Housing.
Castle Rock Home Care logo

Castle Rock Home Care

Dedicated to servicing those in need of home health aides that can provide assistance with personal care such as bathing, cooking, dressing, running errands, and housekeeping

Founded in 2017
Bronx, New York, USA
26 employees

Traffic Signals

Monthly Visitors
944
Traffic Source Mix
Search
7.4%
Direct
79.2%
Referral
4.8%
Social
7.4%
Paid
1.1%

Headcount Trend

Current headcount: ~26

Marketing Team

Marketing Roles Posted (Last 30 Days)
5