Home Care Field Marketer at Castle Rock Home Care | New York City, NY | $0K/yr – $0K/yr

Castle Rock Home Care

Home Care Field Marketer

New York City, NY (On-site)

$0K/yr – $0K/yrMid Level1+ years expFull time

Posted 3 weeks ago

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Job Summary

Own NYC field outreach for home care referrals and admissions, balancing hospital, rehab, and community partnerships with compliant outreach and patient onboarding.

Build and own the NYC referral pipeline with hospitals, MLTC plans, and community partners.
Educate partners and represent the agency at events to drive discharge-planner referrals and community outreach.
Coordinate with intake to ensure smooth onboarding while maintaining HIPAA and NY DOH compliance.

Job Description

Responsibilities

Develop and maintain relationships with referral sources including hospitals, rehab centers, nursing homes, and social workers
Promote home care services to discharge planners, case managers, and community organizations
Educate referral partners on services offered through Licensed Home Care Services Agencies (LHCSAs)
Generate and track new patient referrals and admissions
Conduct in-person visits across NYC boroughs (Brooklyn, Queens, Bronx, Manhattan, Staten Island)
Represent the agency at community events, health fairs, and senior centers
Collaborate with intake and coordination teams to ensure smooth patient onboarding
Maintain accurate records of outreach activities and referral pipelines
Ensure all marketing practices comply with HIPAA and New York State Department of Health regulations

Requirements

High school diploma required
1+ year of experience in healthcare marketing, home care, or medical sales (NYC experience strongly preferred)
Knowledge of Medicaid home care services and referral processes in NYC
Strong interpersonal and networking skills
Self-motivated with the ability to work independently in the field

Nice to have

- Associate’s or Bachelor’s degree preferred
- NYC experience strongly preferred
- Existing relationships with MLTC plans, hospitals, or nursing facilities is a major plus

Benefits

Performance-based bonuses/commissions
Paid time off (per NYC labor laws)
Travel reimbursement or metro card (if applicable)
Growth opportunities within the agency

Castle Rock Home Care

Dedicated to servicing those in need of home health aides that can provide assistance with personal care such as bathing, cooking, dressing, running errands, and housekeeping

Founded in 2017

Bronx, New York, USA

26 employees

www.castlerockhc.com