Responsibilities

• Build and maintain strong referral relationships with healthcare and senior care professionals, including discharge planners, social workers, case managers, assisted living admissions teams, hospice teams, rehabilitation centers, and other community partners.
• Represent Comfort Keepers at networking events, chamber events, senior care meetings, community gatherings, and professional referral events.
• Conduct regular in-person outreach visits to referral partners across the assigned DFW territory
• Educate referral partners about Comfort Keepers’ services, including personal care, companion care, respite care, dementia care support, post-hospitalization support, and 24/7 care options.
• Maintain consistent follow-up with referral partners to build trust and keep Comfort Keepers top of mind.
• Use a CRM or tracking system to document visits, referral sources, follow-up activity, outcomes, and relationship progress.
• Coordinate closely with the internal office and care coordination team to ensure referred clients receive timely, professional, and compassionate support.
• Perform Home Assessment
• Assist with community presentations, lunch-and-learns, professional introductions, and local awareness-building efforts.
• Identify opportunities for new referral partnerships and help expand Comfort Keepers’ presence in the local market.

Requirements

• Possesses great listening skills
• Prior experience in healthcare marketing, senior care marketing, home care, hospice, home health, assisted living, skilled nursing, rehabilitation, or related referral development is strongly preferred.
• Strong relationship-building and communication skills.
• Comfortable meeting new people, making professional introductions, and following up consistently.
• Organized, dependable, and able to manage a structured outreach schedule.
• Ability to use or learn CRM systems and maintain accurate activity records.
• Professional appearance and demeanor when representing Comfort Keepers in the community.
• Reliable transportation and willingness to travel locally throughout the assigned DFW service area.
• Self-motivated, patient, and able to understand that referral relationships take time to develop.
• Ability to work collaboratively with office staff, care coordinators, and leadership.

Preferred

• This person understands that senior care decisions are deeply personal and often emotional. They are compassionate, persistent without being pushy, and able to represent Comfort Keepers as a trusted resource for families and referral partners.
• They should be comfortable working independently in the field while also staying accountable through consistent reporting, CRM updates, and communication with the office team.

Benefits

• Paid Time Off after 3 months Training period
• During the initial 2-3 months training period, compensation to be structured hourly with performance bonus and will be discussed during the hiring process. The organization believes in having the right person in the right seat. The introductory period is primarily for the organization and employee the time to evaluate fit. No paid time off during introductory period.