Responsibilities

• Develop and implement comprehensive TikTok content strategies aligned with the brand’s voice and marketing goals.
• Create engaging, high-quality videos and multimedia content that resonate with our target audience, utilizing media editing tools such as Adobe Creative Suite, Photoshop, and Illustrator.
• Manage daily posting schedules on TikTok, ensuring consistent brand messaging and timely content delivery.
• Monitor social media trends, perform social listening, and leverage insights to inform content creation and campaign adjustments.
• Utilize social media management tools like Hootsuite, Buffer, and other platforms to schedule posts, track engagement, and streamline workflow.
• Analyze social media analytics and marketing performance data using Google Analytics and web analytics tools to measure success and identify growth opportunities.
• Collaborate with cross-functional teams including public relations, branding, photography, and digital marketing to ensure cohesive messaging across all channels.
• Engage with followers through comments, direct messages, and community interactions to foster strong relationship management.
• Conduct keyword research to optimize video descriptions and hashtags for increased visibility on TikTok’s algorithm.

Requirements

• Proven experience managing TikTok accounts with a focus on brand growth and audience engagement.
• Strong understanding of social media platforms, especially TikTok’s unique content style and trends.
• Proficiency in media editing software such as Adobe Photoshop, Illustrator, and video editing tools for creating compelling visual content.
• Knowledge of SEO principles applied to social media content optimization.
• Familiarity with social listening tools like Hootsuite or Buffer for trend analysis and community monitoring.
• Expertise in digital marketing performance monitoring using Google Analytics and marketing analytics tools.
• Excellent content writing skills with an eye for proofreading and maintaining brand voice consistency.
• Ability to analyze social media metrics to inform strategic decisions on content marketing efforts.
• Strong relationship management skills to build partnerships with influencers or collaborators when needed.
• Experience in branding strategies tailored specifically for home care or body wellness products is a plus but not mandatory.

Preferred

• Experience in branding strategies tailored specifically for home care or body wellness products is a plus but not mandatory.

Benefits

• Flexible schedule