Responsibilities

• Leading the day-to-day delivery of strategy engagements for Health Care marketing clients, spanning the breadth of the CMO agenda including:
• Marketing operating model and organizational design
• Customer, patient, member, provider or stakeholder segmentation
• Go-to-market and channel strategy
• Growth and margin improvement opportunities
• Marketing investment and resource allocation
• Customer experience and engagement transformation
• Marketing performance measurement and KPI design
• AI enabled marketing transformation
• Partnering with client marketing, commercial, and digital leaders to define strategic choices and recommendations tied to clear business outcomes

Requirements

• 7+ years of experience with a demonstrated history of consulting delivery for marketing stakeholders and related areas of the CMO agenda
• 4+ years of experience working directly with marketing client teams
• 4+ years of experience in the US Health Care and Life Sciences ecosystem, including customer and stakeholder dynamics, commercial operating environments, engagement models and market pressures
• 1+ years of experience incorporating AI into daily workflow and leveraging AI tools to enable and optimize the client experience
• Ability to travel up to 30%+ on average, based on the work you do and the clients you serve
• Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future

Preferred

• 2+ years of experience leading workstreams or projects, including managing scope, timelines, and deliverables
• Comfort with and exposure to the technical aspects of marketing, including MarTech platforms, tools, and the implications of AI (no requirement to design or build technology)
• Ability to connect customer and market insights to measurable business outcomes, including growth, margin improvement, productivity, adoption, experience, or organizational effectiveness
• Strong quantitative and analytical skills, including the ability to interpret research, customer data, market data, financial information, and performance metrics
• Experience presenting recommendations and deliverables to executive stakeholders
• Experience collaborating with technical teams and translating business needs into analytical or technology-enabled solutions
• Experience growing and developing teams, especially practitioners with 0-2 years of experience