Healthcare Copywriter

Boston, MA (Hybrid)

$60K/yr – $75K/yrMid Level3+ years expFull time

Posted 8 hrs ago

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Job Summary

Own end-to-end social copy and video concept development for healthcare clients, guiding ideas from concept through execution and presenting to stakeholders across multiple formats.

Job Description

Responsibilities

  • To join our collaborative team and craft long form narratives, shareworthy social copy, and copy that helps to convey earned-first ideas.
  • As a copywriter, you'll be active in the entire creative process from concepting to execution.
  • You should have an innate knowledge of what resonates on social platforms and be curiosity about our client's brand.
  • Craft content that helps build brands with social-first thinking and shareworthy executions.
  • Stay current on social trends, and look for opportunities to incorporate them into your concepts.
  • Ongoing development of new ideas, creative concepts, headlines, scripts and post copy
  • Present ideas and executions to internal stakeholders.
  • Write video-based story ideas with the complete understanding of the types of video formats that work best across various social networks (live, long-form, tap for audio, etc.)
  • Synthesize concepts in clear, concise and client facing manner.
  • Ensure all creative adheres to existing brand guidelines and social best practices.

Requirements

  • 3+ years of copywriting experience in an agency or related field (advertising, digital, social media, publishing/content or public relations)
  • Must be a self-starter, with a record of working collaboratively, quickly and with minimal oversight
  • An understanding of what works - and doesn’t - in social media settings
  • Innate curiosity and 'in the culture' mentality
  • The ability to work under pressure and hit deadlines
  • Portfolio (share anything that conveys the way you think or approach assignments, even if it was never produced; we like chicken scratches)

Preferred

  • Education in copywriting and conceptual thinking is preferred.
  • Bonus skills: experience in healthcare copywriting specifically navigating regulatory reviews.
  • Knowledge of or strong interest in the healthcare space.
  • NOTE: If you are selected for an interview, please come prepared to discuss and showcase your art direction portfolio and walk through your conceptual/strategic creative approach to assignments (show us how your brain works). Use whatever work or case studies necessary to best represent these areas of expertise.
Weber Shandwick logo

Weber Shandwick

Weber Shandwick is the earned-first global communications agency. Led by world-class strategic and creative thinkers and activators, Weber Shandwick has won some of the most prestigious awards in the industry, including being named #1 in the Public Relations and Brand Strategies category on Fast Company’s 2024 Most Innovative Companies list, one of Fast Company’s Best Workplace for Innovators in 2023, PRWeek’s 2024 Global Agency of the Year, ranked #1 on PRovoke’s Global Creative Index in 2024 and honored on Ad Age’s A-List in 2024 & 2020 and Best Places to Work in 2019, in addition to being awarded Campaign Global’s PR Agency of the Year in 2023. Weber Shandwick was the most awarded PR agency at the 2023 and 2024 Cannes Lions International Festival of Creativity, including earning the PR industry’s first-ever idea-led Cannes Grand Prix in the Brand Experience & Activation category and cumulatively earning more than 225 Cannes Lions. Weber Shandwick has also been named PR Agency of the Year by Campaign US in 2021, honored as PRovoke’s Global Agency of the Decade in 2020 and ranked #1 on PRovoke’s Global Creative Index in 2021 and 2022. Additionally, the firm was named PRWeek’s Global Agency of the Year in 2015, 2016, 2017 and 2018 and was awarded PRWeek’s Purpose Agency of the Year in 2020 and 2021. Weber Shandwick also received Honorable Mention on the Gartner Magic Quadrant for Global Marketing Agencies in 2021, as the only PR agency featured.  Part of the Interpublic Group (NYSE: IPG), Weber Shandwick is the anchor agency within The Weber Shandwick Collective – the strategic communications and consulting network. For more information, visit https://www.webershandwick.com/. Social Media Community Guidelines: http://bit.ly/wssocialterms

Founded in 2001
New York, NY, US
4.4K employees (1,170 in marketing)

Traffic Signals

Monthly Visitors
74.1K
Traffic Source Mix
Search
36%
Direct
46.1%
Referral
5.6%
Social
11.7%
Paid
0.4%

Headcount Trend

Current headcount: ~4.4K

Marketing Team

Marketing Team Size
882 (20% of company)
Median Career Experience
14 years
Median Tenure
7.1 years
Marketing Roles Posted (Last 30 Days)
38

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