Responsibilities

• Personally acquire and onboard new high-value players, cultivating lasting relationships that drive long-term revenue and advocacy across our brand portfolio.
• Develop targeted outreach and referral strategies to grow the VIP player base at scale.
• Serve as the senior point of contact for our highest-tier players, delivering a premium, personalised experience at every touchpoint.
• Define the right mix of bonuses, gifts, and exclusive VIP experiences to attract and retain high-value players competitively.
• Own the loyalty programme architecture across the portfolio, defining tier structures, reward mechanics, and engagement pathways that drive sustained player activity and spend.
• Build and optimise the VIP CRM and player contact strategy, using data-driven segmentation to deliver personalised, timely, and relevant communication.
• Monitor player engagement and health indicators, proactively intervening to retain at-risk VIPs before they disengage.
• Design and execute player propositions that reward positive, profitable behaviour and deepen long-term brand loyalty.
• Lead, develop, and inspire an existing VIP team, setting clear performance standards, targets, and a high-accountability culture from day one.
• Define the team structure needed to support growth, hiring and onboarding VIP Managers and Account Managers as the function scales.

Requirements

• Proven track record in a senior VIP management role within social sweepstake, iGaming, or a high-value consumer entertainment environment.
• Demonstrated success across both VIP acquisition and retention, you're comfortable owning the full player lifecycle, not just one side of it.
• Experience leading and developing a team, including hiring, performance management, and building a high-performance culture.
• Strong commercial acumen, able to own a P&L, manage budgets, and make confident, data-driven decisions.
• Proficiency in CRM platforms and player data tools, with an eye for process improvements that enhance personalisation and operational efficiency.
• Exceptional interpersonal and communication skills, able to build genuine, lasting relationships with demanding high-value players while operating effectively across internal teams.
• Highly organised and self-directed, able to balance strategic thinking with hands-on delivery in a fast-moving, multi-brand environment.

Nice To Have

• Experience within social sweepstake platforms or familiarity with the US sweepstake casino landscape.
• An existing network of high-value players or VIP contacts in relevant markets.
• Experience designing or rebuilding a loyalty programme from the ground up.
• Familiarity with CRM automation tools or analytics platforms for player communication and retention.