Responsibilities

• Develop talent, creator and influencer strategies aligned with each client’s positioning, audience and business goals.
• Advise senior clients on partnerships, ambassadors, seeding, earned engagement and key cultural opportunities.
• Identify established and emerging talent, creators, communities and moments with strong brand relevance.
• Evaluate opportunities using brand fit, audience quality, content potential, cultural value, risk and expected impact.
• Build and sustain trusted relationships with talent, managers, agents, publicists, stylists, creators and industry leaders.
• Lead outreach, negotiation and partnership development across paid and earned activity.
• Oversee contracts, approvals, budgets and deliverables with clients, legal teams and talent representatives.
• Create long-term relationship programs, not one-off transactions, wherever this better serves the brand.
• Turn talent and influencer partnerships into strong stories across earned, owned and social channels.
• Partner with media relations, digital, creative, production and events teams from concept through delivery.

Requirements

• 10+ years of relevant experience in talent relations, influencer or entertainment marketing, public relations, cultural strategy or brand partnerships.
• Experience advising luxury, fashion, beauty, lifestyle or culture-led brands in an agency or in-house environment.
• A strong, current network across talent representation, entertainment, creators, fashion, beauty, media and culture.
• A record of leading integrated talent and influencer programs that deliver awareness, engagement and business value.
• Confident negotiation and commercial skills, including experience with contracts, budgets and complex stakeholders.
• Strong understanding of social platforms, creator partnerships, content, analytics and performance reporting.
• Clear, persuasive communication and the judgment to counsel senior clients in fast-moving situations.
• Proven people leadership, with the ability to set direction, develop talent and collaborate across specialist teams.
• Excellent organization and attention to detail, with the ability to manage multiple priorities and travel as required.
• Bachelor’s degree or equivalent professional experience. Relevant study in communications, public relations, marketing or journalism is helpful but not essential.