Responsibilities

• Develop and execute the social storytelling strategy with an emphasis on video content
• Build and manage relationships with creators, influencers, and freelancers
• Create and oversee content production, including writing briefs and appearing in videos
• Maintain and evolve the content calendar and brand guidelines
• Connect content performance to business metrics such as patient starts and cost per converted user
• Define and refine the brand voice and visual identity across all channels

Requirements

• 3-5 years of experience in social media content creation and strategy
• Proven track record of building a content engine from scratch
• Hands-on experience with short-form video production

Preferred

• Bonus: Experience in B2C healthcare or working with sensitive audiences