Responsibilities

• The Head of Social & PR will lead the development and execution of Edgewell’s earned and owned media strategy across PR, brand partnerships, organic social, influencer/creator marketing, and community engagement.
• Earned & Owned Strategy Leadership
• Lead the development and execution of integrated earned and owned strategies across PR, influencer, social, and partnerships
• Translate strategic direction into clear, actionable plans and frameworks
• Ensure consistent, high-quality brand expression across all touchpoints
• Drive alignment across campaigns, launches, and always-on programming
• Maintain a strong pulse on culture, media, and the competitive landscape, anticipating what’s next and positioning brands to show up meaningfully ahead of the curve.
• Manage team of two.
• PR Strategy & Execution
• Define and lead PR strategies across brands, campaigns, and key moments

Requirements

• Bachelor’s Degree in Marketing, Advertising, Communications, Public Relations or related field
• 10+ years of experience in roles spanning PR, social, influencer and/or earned/owned media
• Proven track record of developing and executing integrated strategies across channels
• Strong experience managing agency partners and leading program execution
• Demonstrated ability to translate strategy into actionable, results-driven plans
• Deep understanding of how earned, owned, and paid media work together
• Experience managing and developing high-performing teams
• Strong organizational skills with the ability to manage multiple priorities
• Excellent communication and cross-functional collaboration skills
• Strong knowledge of the media, social, and influencer landscape

Preferred

• Experience in CPG, beauty, personal care, or adjacent consumer categories
• Strong familiarity with social and influencer management tools (e.g., Sprinklr, Aspire, etc.)
• Experience working within an integrated agency model
• Strong writing skills across strategic and editorial formats
• Understanding of paid amplification and whitelisting strategies for influencer and social content
• Analytical mindset with ability to interpret data and drive optimization
• Comfortable leveraging emerging tools and technologies (including AI) to improve efficiency and speed-to-market

Benefits

• Edgewell offers competitive employee benefits, including medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs.