Responsibilities

• Own Novig's social content strategy across Instagram, TikTok, X, YouTube, Meta, Reddit, and Discord, setting the editorial direction and the content pillars the team builds against
• Be the nucleus of the brand on the front lines. You hold the voice, the taste, and the standard, and you make sure everything that goes out feels like Novig and nothing else
• Manage and develop the team of internal social sports journalists, producers, and contributors. Set priorities, give real feedback, raise the bar on what ships
• Run a consistent editorial cadence, planning sessions, series mapping, format ideation, so the team always knows what is next and why
• Read performance across platforms and formats and turn it into clear calls on what to scale and what to cut
• Jump into execution when the moment demands it. Live events, breaking news, a trend that needs a same day turn
• Build with Design and Creative to extend the Novig design system across every brand channel
• Work with Partnerships to bring creators, affiliates, pro teams, and collaborators into the content itself, not just the caption
• Own and evolve the social tech stack, data feeds, alerts, automations, workflows, so the team stays fast and the work lands in front of the right people
• Turn wins into repeatable playbooks so growth comes from systems