Responsibilities

• Develop and own VeeFriends’ live commerce roadmap across all channels.
• Establish recurring programming formats, launch calendars, and show concepts.
• Identify emerging opportunities across livestream and social commerce platforms.
• Partner with leadership to align programming with broader commercial objectives.
• Oversee end-to-end livestream production, including run-of-show development, scripting, product sequencing, and show flow. VeeFriends aspires to break the barrier of traditional “break” formats, common in Collectibles categories
• Build repeatable production processes and operating procedures.
• Manage studio operations, equipment, vendors, and production resources.
• Ensure shows balance entertainment value with commercial performance.
• Own key performance metrics, in partnership with Merchandising and Commercial team Leaders, including GMV, conversion, audience growth, and engagement.
• Collaborate closely with merchandising and inventory teams to align programming with product availability and launch priorities.

Requirements

• 8+ years of experience in live production, programming, commerce, or content operations.
• Experience managing commercial or revenue-generating content initiatives.
• Demonstrated success leading cross-functional teams and complex productions.
• Strong understanding of conversion-driven storytelling and audience engagement.

Preferred

• Experience at, or closely partnering with, organizations such as Whatnot, TikTok Shop, Amazon Live, QVC, HSN, live shopping agencies, or creator commerce businesses.
• Experience producing livestream commerce events.
• Experience managing hosts, creators, or on-air talent.
• Familiarity with collectibles, entertainment IP, gaming, or fandom-driven communities.
• Experience building new functions or operating in entrepreneurial environments.
• Experience building new functions or operating in entrepreneurial environments.