Head of Social

Austin, TX (On-site)

Salary Not AvailableSenior LevelFull time

Posted 3 months ago

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Job Summary

Own and scale social strategy across TikTok, IG, and YouTube Shorts.

  • Own and scale social strategy across TikTok, Instagram, and YouTube Shorts.
  • Must-have: proven cross-platform growth and leadership experience.
  • Standout: strong aesthetic taste and ability to pitch creative vision to leadership.

Job Description

Responsibilities
  • Lead, coach, and grow a team of strategists, social managers, and content creators
  • Own strategy and execution across TikTok, Instagram, and YouTube Shorts for multiple brand accounts
  • Build scalable systems and workflows that allow our social team to operate efficiently and consistently
  • Partner with leadership to establish social budgets and set creative direction per brand
  • Stay ahead of platform trends, algorithm changes, and cultural moments — and translate that into action fast
  • Develop brand-building creative worlds that give each account a distinct identity and loyal, growing audience
  • Drive viral content creation and engagement while maintaining an elevated aesthetic vision and immaculate taste
  • Pitch and present social strategies and creative concepts to internal stakeholders with clarity and charisma
Requirements
  • Proven experience growing a social brand at scale across TikTok, Instagram, and/or YouTube Shorts
  • A natural leader with the systems-thinking to scale a team and the charisma to inspire one
  • Expert-level understanding of platform trends, app updates, and what makes content travel
  • Impeccable taste — a sharp eye for design, visual storytelling, and what's culturally resonant right now
  • Strong presentation and pitching skills; you can sell a creative vision in a room and get people fired up
  • Experience managing and mentoring other social managers or content creators
  • Still an active, skilled content creator yourself — not just a strategist from the sidelines
Nice To Have
  • Experience at a creative or social agency managing multiple brand accounts simultaneously
  • Familiarity with AI-assisted content workflows and tools
Hitch logo

Hitch

3.8 Glassdoor

Bad hiring is a global problem for companies with billions of dollars in annual losses. Early turnover, slow learning curves and poor productivity are some of the results of choosing the wrong candidate. Hitch is a SaaS that uses high-tech, artificial intelligence and machine learning to create a more efficient and smart recruiting process. Multiple variables, dozens of them mixed, to get one result that determines not only how prepared the candidate is, but also if he/she is the right candidate for the right company. It is not just about which candidate is more skilled than the other, it is also about figuring out, with a data-driven tool, whom is the perfect match for the company. It’s about connecting the dots in an accurate way. We improve workplace productivity, retention rates, employee satisfaction and branding by creating a more stable base of key team members.

Founded in 2020
Miguel Hidalgo, Mexico City, MEX
24 employees (3 in marketing)
69% recommend to a friend

Traffic Signals

Monthly Visitors
393
Traffic Source Mix
Search
48.3%
Direct
30.9%
Referral
12.7%
Social
5.2%
Paid
1.5%

Headcount Trend

Current headcount: ~24

Marketing Team

Marketing Team Size
2 (8% of company)

Funding

Total Funding
$1.6M
Last Raise
$1.2M
Seed, 3 years ago

Funding History

  • Apr 2023
    Seed
  • Nov 2021
    Pre Seed • $1.2M
  • Nov 2020
    Pre Seed • $400K