Responsibilities

• Own portfolio vision, strategy, forecasting, and supply planning across the full Rare/xLSD franchise
• Build and scale AI and large language model (LLM) marketing capabilities across the portfolio
• Lead, develop, and manage the xLSD marketing team across portfolio strategy, account marketing, patient experience, digital innovation, congress and key opinion leader (KOL) engagement, speaker bureau, and marketing operations
• Drive brand planning, campaign and messaging strategy, and key performance indicator (KPI) development and tracking across account and patient workstreams for each brand
• Serve as the senior U.S. commercial voice for the xLSD portfolio, ensuring brand strategies are grounded in market insights, patient journey understanding, and competitive dynamics
• Oversee development and execution of awareness month programming, community engagement activities (including Rare Ambassadors and awareness days), and congress strategy across the portfolio
• Champion and drive the strategic ambition to transition the xLSD franchise to a fully digital marketing model within two years
• Partner with the Director of Account & Patient Digital Innovation to lead AI-enabled patient identification and brand conversion initiatives — including 1Rare.Ai, IQVIA, and Turing — across the portfolio
• Oversee digital strategy development including account and patient websites, paid and organic media, search engine optimization (SEO) and geo-targeting, customer relationship management (CRM), social media execution (Meta, TikTok, Reddit, YouTube), and representative-triggered email programs
• Ensure digital innovation capabilities are leveraged as shared services across the xLSD portfolio for maximum efficiency and impact

Requirements

• Bachelor's degree required. Advanced degree (MBA or equivalent) preferred.
• Extensive pharmaceutical or biotech marketing experience, with meaningful rare disease, specialty, or orphan drug marketing experience strongly preferred

Preferred

• Extensive pharmaceutical or biotech marketing experience, with meaningful rare disease, specialty, or orphan drug marketing experience strongly preferred
• Familiarity with digital and AI-enabled marketing tools and platforms — including Veeva, CRM systems, 1Rare.Ai, IQVIA, and social media platforms — strongly preferred; experience managing complex budgets and marketing operations across a multi-brand portfolio
• Experience managing a portfolio of brands simultaneously, ideally across multiple disease areas or indications preferred.
• Demonstrated ability to build and scale AI and digital marketing capabilities in a rare disease or specialty pharmaceutical environment preferred.