Responsibilities

• Plan and execute performance marketing campaigns to drive lead generation and customer acquisition in the B2B space.
• Manage ad campaigns across platforms, continually optimizing for performance,
• Analyze campaign data, and prepare reports on KPIs.
• Collaborate closely with the sales and content teams to align marketing strategies with business goals.
• Oversee budgeting, A/B testing, and ensuring brand consistency in all marketing efforts.

Requirements

• 4+ years of experience in performance marketing, preferably in the B2B sector
• Experience in Paid Advertising platforms such as Google Ads, LinkedIn Ads, and Facebook Ads
• Strong skills in Data Analysis, Campaign Optimization, and Performance Tracking
• Expertise in Content Planning, Email Marketing, and SEO strategies
• Understanding of B2B Marketing, Lead Generation, and Customer Acquisition strategies
• Excellent Communication, Project Management, and Leadership skills
• Highly organized and detail-oriented, with the ability to work in a fast-paced environment
• Bachelor’s degree in Marketing, Business, or related field
• Proficiency in Marketing Tools such as Google Analytics, CRM platforms, and automation tools

Preferred

• advanced certifications in digital marketing