Responsibilities

• The person in this role will be responsible for developing short and long-term performance marketing strategies across channels including (but not limited to) Paid Search, Display, Video, Social, Programmatic and more.
• This includes owning a full-funnel strategy that balances demand capture with demand creation and brand-building initiatives to drive both short-term revenue and long-term customer loyalty.
• They will also have a forward-looking vision for how our channels should evolve, ensuring we are positioned to win in a rapidly changing landscape, including agentic AI, search transformation, and emerging media technologies.
• They will collaborate cross-functionally within eCommerce, Commercial/Sales, Product, Supply Chain, Finance/Controlling, and regional teams to build paid media plans that clearly outline impact to sales, underpinned by industry trends, competitor threats and market opportunities on a global scale.
• They will also be responsible for further strengthening channels that are strong revenue contributors while exploring new channels for growth and revenue contribution.
• The authority on performance marketing strategy and investment across the global eCommerce organization
• Anticipates and plans for the future of performance marketing, including the evolution of channels, agentic AI, and search transformation, ensuring the organization is set up to maintain a competitive advantage
• Develops annual and long-term performance marketing strategies
• Responsible for strategy, planning and execution of paid media programs to meet/exceed financial targets
• Determine the optimal media mix across all channels, including pivoting when opportunities arise to diversify
• Identifies and incubates emerging paid media channels and tactics, building business cases and scaling those that demonstrate incremental value
• Translates business growth priorities into actionable media investment strategies
• Oversees all performance marketing channels (paid search, Shopping, display, social, programmatic, etc.)
• Key contributor to developing the vision and implementation of MarTech roadmap that will enable customer-centric marketing and personalization at scale
• Fluent in advanced measurement solutions to quantify the incremental revenue impact from paid media, including marketing mix modeling (MMM), multi-touch attribution (MTA), incrementality testing, and experimental design methodologies
• Builds and develops a high-performing team by attracting and retaining top talent
• Drives strategic initiatives forward with agility while collaborating in a highly matrixed global environment, effectively communicating and influencing at various levels of management
• Understands the roles of brand and creative in the financial outcomes of performance marketing
• Articulate storyteller capable of elevating and simplifying your message for all levels of audience
• Unafraid of challenging the status quo and embracing change to test new ideas, experiment with emerging tactics, and lead in next-generation digital and AI-driven marketing approaches