Head of Performance Marketing & Digital Experience

Responsibilities

• Own paid media strategy and delivery across search,social,display,programmatic and offline channels,against clear CPA,ROAS and volume targets
• Rebalance channel investment based on marginal return,club capacity and growth priorities
• Own website conversion,from UX improvements and CRO testing to day-to-day content updates in the CMS
• Lead website builds and redesigns end to end,from scoping and briefing through to launch and iteration
• Lead SEO across technical,on-page and content,along with local search and our visibility in AI and LLM search
• Own the performance marketing budget,building forecasts and models with FP&A and presenting clear ROI to leadership
• Define our measurement and attribution approach,and run a rolling programme of tests across channels,creative and landing pages

Requirements

• Has led performance marketing in a multi-site consumer brand,ideally in fitness,wellness,hospitality or subscription
• Works hands-on in Google Ads and Meta Ads,rather than only overseeing the people who do
• Can show CPA or ROAS improving over time,with real ownership of a budget
• Thinks in revenue and unit economics,not just impressions and clicks
• Is confident with attribution models,BI tools and test design,and challenges data that doesn't add up
• Brings strong SEO knowledge,with a clear point of view on AI and LLM search
• Turns complex performance data into a clear commercial story for senior stakeholders

Preferred

• Experience with CRO and A/B testing at scale
• Familiarity with HubSpot or similar CRM and lifecycle platforms
• Experience marketing membership or subscription products
• Experience planning and measuring offline channels
• Experience planning jointly with FP&A or finance teams

Benefits

• Competitive salary,shared at first conversation
• Private medical insurance and life assurance
• OurHouse family membership
• Real development and growth in a fast-scaling group