Responsibilities

• Own paid strategy and budget across Google, Meta, Bing, YouTube, and LinkedIn
• Hit pipeline and CAC targets by channel, and report on them weekly
• Build full-funnel attribution in HubSpot and GA4, from search query to closed-won
• Run landing pages, offers, and conversion testing
• Put spend where our buyers are: facility directors, IT leaders, superintendents, and police chiefs
• Lead and grow the team, starting with two performance marketers plus agencies and freelancers
• Partner with sales and growth engineering on programs that hand warm accounts to SDRs
• Use AI and automation to keep the team lean and fast

Requirements

• 8-12 years in performance or growth marketing, including 3+ years leading the function
• Experience marketing a physical product (security, IoT, robotics, industrial hardware, or similar) to B2B buyers
• Personally scaled paid spend past $15M a year
• Still hands-on in Google Ads, Meta, and LinkedIn
• Able to tie spend to closed revenue in a CRM. HubSpot and GA4 preferred
• Have hired and managed performance marketers
• Daily user of LLMs for analysis, copy, and automation
• Exceptional written and verbal communication skills in English, with the ability to influence at all levels
• Ability to work 5 days a week onsite

Benefits

• Competitive compensation package of base, bonus and equity
• 100% Employer-paid medical, dental, vision, and base life insurance
• Flexible paid time off and 10 paid holidays
• 401(k) with both Traditional and Roth options
• Early-stage equity in a rapidly growing company
• Referral bonuses
• Daily team dinners and regular team off-sites
• The latest Apple products and unlimited tech stack (Claude Cowork, Perplexity Computer, Nooks, Clay, Instantly, etc.)