Head of OOH Media ($250k - $400k +bonus)
New York City, NY (On-site)
Posted 1 day ago
Job Summary
Own end-to-end OOH strategy, site selection, dealmaking, production, and measurement across priority markets, while building scalable playbooks and moving quickly with cultural moments.
Job Description
Responsibilities
- Own OOH end to end - set the strategy, budget and calendar across every out-of-home format in our priority markets
- Pick sites that earn attention - find the placements that matter for our users and traders - and know exactly why they matter
- Make the deals - negotiate rates, added value and first look at premium inventory
- Make ideas that travel - concept OOH campaigns built to be photographed, posted and covered - a placement that lives for a week on the street and for months online
- Go beyond the billboard - when the moment justifies it, pitch and run the stunt that gets a whole city talking - bold ideas are welcome here, as long as they earn their place
- Move at the speed of the internet - react to market and cultural moments in days; build the partner bench, pre-cleared formats and production pipeline that make that possible
- Run it on the ground - production, installs, permits, legal and brand-safety review, and day-of execution
- Prove what it moved - measure with geo-holdouts, brand and search lift, app installs, social reach and earned media - cut what doesn't work, double down on what does
- Build the playbook - this is the first seat of its kind at Baton; what works in one city becomes how we take pump.fun to the world
Requirements
- 4+ years in OOH, media or brand marketing with major-market campaigns you can point to on a map
- Deep OOH fluency - formats, inventory, pricing, lead times, permits, and the people who control the best placements
- A negotiator's instinct - you know what premium inventory should cost, where the value is, and how to get it
- Creative judgment - you can brief and push creative, tell a great idea from a loud one, and know what makes people stop and post
- Measurement rigour - you design campaigns to be measured before they launch, and report what a placement delivered in numbers, not adjectives
- Speed and ownership - you thrive with a lean team, tight timelines and decisions made in hours, not weeks
- Culture-native - you live online, understand internet and meme culture, and know how a physical moment becomes a digital one
Preferred
- Experience on both the buy side and the sell side of OOH
- An OOH campaign or stunt that earned national press or went viral - and you can tell us exactly why it worked
- Programmatic digital OOH experience
- Crypto, fintech, sports betting, prediction markets or gaming brand experience - or you already use pump.fun
- Getting regulated-category creative (financial services, crypto) approved
Benefits
- Benefits and relocation support: To be confirmed for this role
Baton Corporation Ltd
Baton Corporation is the development company that builds and maintains pump.fun - the dominant memecoin launchpad on Solana, processing $300M+ in daily volume.Last year (2025), pump.fun generated $500M+ in profit, with a team of fewer than 100 people.We operate at real scale. Changes we ship reach hundreds of thousands of users within days, sometimes hours.How we work- We ship to production daily- We keep bureaucracy low and ownership high- Individuals own features end to end- Decisions are data-driven, guided by experimentation and the scientific methodWhat we work on- High-performance systems at scale- Recommendation systems and data pipelines- Distributed systems- Solana programs and on-chain infrastructureWhat it’s like to work here- We work in person- Hours can be long and unconventional- The pace is intense- Expectations are high, and impact is immediate- Working at Baton is not for everyoneIn return, you get:- Unmatched ownership and autonomy- Exposure to systems operating at the edge of crypto scale- The ability to ship fast and see real-world impact immediatelyIf you’re motivated by responsibility, speed, and building products used by massive audiences, you’ll feel at home here.Open positions: https://jobs.ashbyhq.com/batoncorporation
Salaries
Posted range
$250K/yr – $400K/yr
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