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13 marketing jobs

Hawk logo
2 days ago

Head of Demand Generation, US

Hawk

USA (Remote)Full time$135K/yr – $175K/yr
AstroNova, Inc. logo
5 days ago

Head of Demand Generation

AstroNova, Inc.

Warwick, RI (Unknown)$110K/yr – $130K/yr
Vibes logo
6 days ago

Head of Demand Generation

Vibes

USA (Remote)Full time$130K/yr – $150K/yr
DOT_DOT Innovation logo
6 weeks ago

Head of Demand Engine

DOT_DOT Innovation

San Francisco, CA (Hybrid)Full time$245K/yr – $275K/yr
Lawhive logo
2 months ago

Head of Demand Generation

Lawhive

New York City, NY (Unknown)Full time$180K/yr – $250K/yr
Lawhive logo
2 months ago

Head of Demand Generation

Lawhive

New York City, NY (On-site)Full time$180K/yr – $250K/yr
Simbe logo
2 months ago

Head of Demand Generation & ABM

Simbe

San Francisco, CA (On-site)Full time$130K/yr – $250K/yr
Supio logo
2 months ago

Head of Demand Generation

Supio

San Francisco, CA (Hybrid)Full time$180K/yr – $250K/yr
Pilot.com logo
3 months ago

Head of Demand Generation (Franchises & Accounting Firms)

Pilot.com

San Francisco, CA (Hybrid)Full time$215K/yr – $235K/yr
Vitesse logo
4 months ago

Head of Lead Generation & Demand Marketing

Vitesse

New York, USA (Hybrid)Full time$160K/yr – $175K/yr
4 months ago

Head of Lead Generation & Demand Marketing

Vitesse PSP

New York, USA (Hybrid)Full time$160K/yr – $175K/yr
BISSELL Homecare logo
5 months ago

Global Head of Demand Generation

BISSELL Homecare

Chicago, IL (Remote)Full time
Firstclose logo
6 months ago

Head of Demand Generation

Firstclose

USA (Remote)Full time$160K/yr – $190K/yr

Find marketing roles you could actually win

13 open roles0

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Growth MarketingHead of MarketingSEO ManagerProduct MarketingPaid MediaBrand Manager
Growth MarketingHead of MarketingPerformance MarketingContent StrategySEO ManagerProduct MarketingDemand GenerationBrand ManagerPaid MediaMarketing AnalyticsCRM ManagerSocial Media

Find marketing roles you could actually win

13 open roles0

Popular searches:

Growth MarketingHead of MarketingSEO ManagerProduct MarketingPaid MediaBrand Manager
Growth MarketingHead of MarketingPerformance MarketingContent StrategySEO ManagerProduct MarketingDemand GenerationBrand ManagerPaid MediaMarketing AnalyticsCRM ManagerSocial Media
13 jobs
Hawk logo

Head of Demand Generation, US

Hawk

USA (Remote)

$135K/yr - $175K/yrIn-houseFull-timeDirector/executive
2 days ago
AstroNova, Inc. logo

Head of Demand Generation

AstroNova, Inc.

Warwick, RI (Unknown)

$110K/yr - $130K/yrIn-houseSenior level5+ years exp.
5 days ago
Vibes logo

Head of Demand Generation

Vibes

USA (Remote)

$130K/yr - $150K/yrIn-houseFull-timeSenior level
6 days ago
DOT_DOT Innovation logo

Head of Demand Engine

DOT_DOT Innovation

San Francisco, CA (Hybrid)

$245K/yr - $275K/yrIn-houseFull-timeSenior level
6 weeks ago
Lawhive logo

Head of Demand Generation

Lawhive

New York City, NY (Unknown)

$180K/yr - $250K/yrIn-houseFull-timeSenior level
2 months ago
Lawhive logo

Head of Demand Generation

Lawhive

New York City, NY (On-site)

$180K/yr - $250K/yrIn-houseFull-timeSenior level
2 months ago
Simbe logo

Head of Demand Generation & ABM

Simbe

San Francisco, CA (On-site)

$130K/yr - $250K/yrIn-houseFull-timeSenior level7+ years exp.
2 months ago
Supio logo

Head of Demand Generation

Supio

San Francisco, CA (Hybrid)

$180K/yr - $250K/yrIn-houseFull-timeSenior level7+ years exp.
2 months ago
Pilot.com logo

Head of Demand Generation (Franchises & Accounting Firms)

Pilot.com

San Francisco, CA (Hybrid)

$215K/yr - $235K/yrIn-houseFull-timeSenior level10+ years exp.
3 months ago
Vitesse logo

Head of Lead Generation & Demand Marketing

Vitesse

New York, USA (Hybrid)

$160K/yr - $175K/yrIn-houseFull-timeSenior level7+ years exp.
4 months ago

Head of Lead Generation & Demand Marketing

Vitesse PSP

New York, USA (Hybrid)

$160K/yr - $175K/yrIn-houseFull-timeSenior level7+ years exp.
4 months ago
BISSELL Homecare logo

Global Head of Demand Generation

BISSELL Homecare

Chicago, IL (Remote)

In-houseFull-timeSenior level15+ years exp.
5 months ago
Firstclose logo

Head of Demand Generation

Firstclose

USA (Remote)

$160K/yr - $190K/yrIn-houseFull-timeSenior level10+ years exp.
6 months ago
Hawk logo
Hawk

Head of Demand Generation, US

USA (Remote)

$135K/yr – $175K/yrDirector/ExecutiveFull time

Posted 2 days ago

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Job Summary

You will own and execute the demand generation program end-to-end, setting pipeline targets, leading a multi-channel plan, coaching a team of marketers, and aligning with Sales to ensure high-quality lead handoffs, measurable ROI, and continuous optimization.

  • Lead a multi-channel demand plan across ABM, paid, organic, events, and partnerships
  • Own budgeting, attribution, and reporting to leadership
  • Drive testing and martech integration to improve efficiency and results

Job Description

Responsibilities

  • Own the demand generation strategy and pipeline number: set targets for MQLs/SQLs/pipeline by channel and be accountable for delivering on those goals
  • Build and lead an integrated, multi-channel demand plan spanning ABM, paid and organic digital, events/webinars, partner marketing, BDRs, and more — ensuring all channels align and reinforce each other
  • Identify the campaigns you need to be successful, working with the Content and Product Marketing teams on quarterly strategy plans and then collaborating on a weekly basis to execute campaign activity
  • Manage, coach, and develop a team of marketing specialists — setting clear goals, giving regular feedback, and building a high-performing, accountable department
  • Be hands-on — you’ll own some elements of the demand gen program as you prove their value and grow your team, plus you’ll step in and be on-site for events taking place in your location
  • Partner with Sales on lead handoff, scoring, SLAs, and follow-up — demand gen doesn't stop at the MQL, and you'll own the quality of that handoff
  • Own the demand gen budget: allocate spend across channels based on performance, defend the ROI of that spend to the exec team, and reallocate quickly when something isn't working
  • Drive attribution and reporting: build a clear, trusted view of what's working across the funnel (multi-touch attribution, pipeline velocity, CAC by channel/segment) and report on it to the CMO, CRO, and board
  • Build a testing culture: run structured experiments across channels and segments, and use the results to continuously improve efficiency and conversion rates
  • Work with Marketing Ops to ensure we have the right martech stack relevant to demand gen (e.g. ABM platform, marketing automation, ad platforms, intent data), ensuring it's used effectively and integrated cleanly with CRM

Requirements

  • 7+ years in B2B demand generation, with proven experience of delivering on pipeline and revenue targets
  • 3+ years managing people, with a track record of developing specialists into strong independent operators
  • Experience in marketing to the financial services industry, preferably in financial crime and compliance or cybersecurity
  • Hands-on fluency across channels, especially ABM, paid and organic digital, field/virtual events and webinars, and partner marketing
  • A passion for identifying and executing on campaign ideas, both local and global, that successfully take a prospect through the buying funnel
  • Experience in actively fostering productive relationships with your Marketing colleagues to achieve stellar outcomes
  • The ability to work closely with Sales, with a genuine orientation toward pipeline quality and revenue outcomes over other metrics (lead volume, website traffic, etc.)
  • A track record of building scalable systems and processes, not just running individual campaigns — this role is as much about building the machine as operating it
  • Excellent written and verbal communication, including comfort presenting results and plans to executive leadership and the board
  • Sharp budget management and prioritization instincts; comfortable making the case for (and against) spend with data
Hawk logo

Hawk

Award-winning AML & CFT technology powered by explainable AI increases your risk coverage, helps you identify more crime, and reduces your false positives. Combine AML transaction monitoring, payment screening, and pKYC in one tool & add fraud detection for even more comprehensive coverage.

Founded in 2018
Munich, Bavaria, DEU
236 employees (11 in marketing)
www.hawk.ai

Salaries

Posted range

$135K/yr – $175K/yr

Taken straight from the job posting.

See all Hawk salaries

Marketing Team

Marketing Team Size
11 (5% of company)
Median Tenure
2.1 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$190.6M
Last Raise
$56M
Series C, 11 months ago

Funding History

  • Apr 2025
    Series C • $56M
  • Jun 2024
    Series B • $107.6M
  • Jan 2023
    Series B • $17M

Traffic Signals

Monthly Visitors
52.7K
Monthly Google Ads Budget
$29.6K
Traffic Source Mix
Search
41.4%
Direct
41.4%
Referral
12.2%
Social
3.6%
Paid
1.2%

Headcount Trend

Current headcount: ~236

Recent News

Are false negatives a silent threat inside AI-powered compliance?
Sep 19, 2025 • FinTech Global
Day One Defense Models bring tailored fraud prevention fast
Sep 11, 2025 • FinTech Global
How is RegTech transforming legacy compliance platforms? – Part 1
Sep 5, 2025 • FinTech Global
The ROI of FRAML for mid-market banks
Sep 3, 2025 • FinTech Global
AML in 2025: The challenges banks face
Aug 29, 2025 • FinTech Global
Hawk Taps Hrishi Talwar to Lead AI-Driven Fraud Prevention in Financial Services
Jul 25, 2025 • FF News | Fintech Finance
Hawk appoints Talwar to lead AI fraud defence strategy
Jul 24, 2025 • FinTech Global
Alviere boosts AML with Hawk’s AI-driven platform
Jul 16, 2025 • FinTech Global
Hawk launches Fraud Day One Defense Models
Jul 2, 2025 • Paypers
Hawk’s AI boosts instant fraud prevention
Jul 1, 2025 • FinTech Global
Crypto-Related Anti-Money Laundering Reports Rose by 8% in Germany Last Year: FIU
Jun 14, 2025 • Decrypt
AI Explainer: How Large Transaction Models Are Securing Payment Flows
May 14, 2025 • PYMNTS.com
The Long Game: How a 6-Year-Old Backdoor Compromised the eCommerce Landscape
May 6, 2025 • PYMNTS.com
Banks save USD 5 mln by unifying fraud and AML, report finds
Apr 29, 2025 • Paypers
Hawk Recognized as a Strong Performer in Anti-Money Laundering Solutions Report
Apr 17, 2025 • Business Wire
European AI investment surges 55% YoY to €3B in Q1 2025: Top 10 biggest rounds revealed
Apr 15, 2025 • Silicon Canals
This Week in Fintech: TFT Bi-Weekly News Roundup 10/04
Apr 10, 2025 • The Fintech Times
Munich-based Hawk secures $56M to combat financial crime with AI
Apr 9, 2025 • Tech Funding News
Hawk: Austro-Gründer holen 52 Millionen Euro für Anti-Geldwäsche-KI
Apr 8, 2025 • trendingtopics.eu
52 Millionen Euro: Anti-Betrugs-Fintech Hawk AI sammelt riesige Finanzierung ein
Apr 8, 2025 • Business Insider Deutschland
Deutsches Fintech Hawk sammelt 52 Millionen Euro ein
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Eyes Like a Hawk: AML startup Hawk raises €51.8 million to expose hidden financial crimes
Apr 8, 2025 • EU-Startups
Hawk Raises $56 Million to Help Banks Counter Financial Crime
Apr 8, 2025 • PYMNTS.com
Banks Say Debit Card and Check Fraud Attacks Are Gaining Momentum
Apr 8, 2025 • PYMNTS.com
Hawk Raises $56 Million in Series C Funding to Help Banks Fight Financial Crime
Apr 8, 2025 • Finovate
Hawk Tuah Girl Says SEC Dropping Probe Into Solana Meme Coin: TMZ
Mar 28, 2025 • Decrypt
Banking-as-a-service Leader Synctera Raises $15M And Signs Bolt, Its Largest Customer To Date
Mar 11, 2025 • Venture Capital Access Online
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Fintech Week 2025 Concludes Successfully, Driving Innovation and Collaboration in Global Fintech
Mar 6, 2025 • Financial IT
Why DeepSeek shows the potential of European AI
Jan 31, 2025 • BusinessCloud
Cyberattackers Turn to YouTube Comments to Hide Malware
Jan 14, 2025 • PYMNTS.com
Hawk Tuah girl says ‘team hasn’t sold’ as her memecoin tumbles after launch
Dec 5, 2024 • The Block
Germany’s 12 Fastest-Growing Fintech Startups in 2024
Nov 14, 2024 • Fintech Schweiz Digital Finance News - FintechNewsCH
Startup rivals tap social media to push negative posts
Nov 6, 2024 • mint
Hawk AI Secures Additional Series B Funding from Macquarie Capital
Aug 1, 2024 • Fintech Singapore
StackHawk Enhances API Discovery With HawkAI to Revolutionize Security Testing for Modern Applications
Jul 31, 2024 • PRNewswire
Rabobank joins funding round in Hawk
Jul 1, 2024 • Finextra Research
Hawk Announces Series B Round Extension
Jul 1, 2024 • Finovate
Hawk secures additional Series B funds as Rabobank joins raise
Jun 24, 2024 • FinTech Global
Alviere and Hawk AI join forces to revolutionise AML tech
Jan 1, 1970 • FinTech Global
CSI and Hawk:AI Partner on AI-Powered Anti-Fraud and AML Tools
Jan 1, 1970 • PYMNTS.com
Hawk AI Appoints HSBC Veteran Michael Shearer Chief Solution Officer
Jan 1, 1970 • PYMNTS.com
Surveillance Firm Hawk AI Raises $17M As Financial Crimes Grow
Jan 1, 1970 • PYMNTS.com
Hawk AI, an anti-money laundering and fraud prevention platform for banks, raises $17M
Jan 1, 1970 • TechCrunch
German Regtech Hawk AI Appoints Robin Lee to Lead APAC Operations - Fintech Singapore
Jan 1, 1970
German AML regtech Hawk AI lands $17m Series B
Jan 1, 1970 • FinTech Futures
Hawk AI hires HSBC vet Shearer
Jan 1, 1970 • Finextra Research
Hawk AI names ex-HSBC compliance head Michael Shearer as CSO
Jan 1, 1970 • FinTech Global
Hawk AI Appoints Napier Veteran Robin Lee APAC General Manager
Jan 1, 1970 • PYMNTS.com
AML and fraud prevention RegTech Hawk AI scores $17m in Series B
Jan 1, 1970 • FinTech Global
Hawk AI, Nikulipe link to boost AML transaction monitoring
Jan 1, 1970 • FinTech Global
OTTO Payments selects HAWK:AI for AML
Jan 1, 1970
AML fintech Hawk AI Raises USD 17 million
Jan 1, 1970 • Paypers
Fourthline, Hawk AI partner for efficient KYC and transaction monitoring
Jan 1, 1970 • Paypers
Hawk AI and Scorechain form partnership on transaction monitoring solution
Jan 1, 1970 • FinTech Global

Links

www.hawk.aiLinkedInX (Twitter)Crunchbase