Responsibilities

• Strategy & Pipeline
• - Own quarterly and annual MQL and pipeline targets — and drive the strategy to hit them
• - Lead target account selection and ABM program design in close partnership with sales and marketing teammates
• - Maintain a continuous focus on improving pipeline conversion metrics, qualified lead volume, and account targeting effectiveness
• - Track and report on program performance, making data-driven recommendations to the VP of Marketing and broader leadership team
• - Stay current on Demand Gen trends in an AI-first, agent-led world and translate insights into actionable adjustments for Vibes
• Campaign Execution
• - Serve as the hands-on owner of marketing campaign execution across paid advertising (Google, LinkedIn), email, SEO/SEM, webinars, and content syndication
• - Build and manage automated nurture programs and one-off campaigns in HubSpot, including writing the emails yourself
• - Launch campaigns, landing pages, and new resources on the Vibes website; learn and use Webflow for hands-on website management as part of a small, nimble team

Requirements

• 6–10 years of hands-on, strategic & tactical demand generation experience — 4+ years in B2B required, B2B SaaS experience strongly preferred
• Demonstrated ownership of MQL and pipeline targets, with a track record of building and optimizing programs inside a marketing automation platform (HubSpot strongly preferred; Marketo or Pardot also relevant)
• Hands-on experience managing paid media campaigns across Google Ads and LinkedIn, including budget management and performance optimization
• Data fluency: you're comfortable in dashboards, can build a performance report, and make decisions from metrics — not gut alone
• ABM experience or strong familiarity with account-based strategies and sales-marketing alignment in a B2B context
• Strong written communication skills
• Demonstrated ability to identify and solve problems proactively
• Confident making recommendations and selling through your ideas
• Working knowledge of SEO/SEM fundamentals and experience managing agency or consultant relationships in those areas
• AI-literate: you understand how AI tools are reshaping demand gen and are actively incorporating them into your workflow

Preferred

• Experience with Webflow or a comparable CMS
• Familiarity with content syndication platforms (e.g., Bombora, TechTarget, Integrate)
• Background in martech, mobile, or messaging industries

Benefits

• Vibes offers a full benefits package including competitive equity, medical/dental/vision coverage, short- and long-term disability, life insurance, 11 paid holidays, flexible vacation, commuter benefits, 401(k) with company match, and paid parental leave.