Responsibilities

• Own social strategy and execution across the organization's core platforms, bringing deep, current fluency in what performs on each channel and why
• Lead and develop the existing social and community team, setting clear direction, expectations, and a scalable operating rhythm
• Monitor cultural conversation and platform trends to identify timely, relevant opportunities for the brand's point of view
• Apply a strong, consistent brand voice across social content, from day-to-day posts to larger campaigns
• Understand how each platform's algorithm and audience behavior shape what content performs, and use that understanding to guide strategy
• Build a more repeatable system for turning existing content into multiple social-ready formats, replacing ad hoc production with a consistent, scalable process
• Partner closely with the Creative team to maintain a disciplined content cadence across the formats that perform best for the brand
• Develop a clear, prioritized plan for expanding into owned and recurring content formats — such as newsletter or podcast — as durable additions to the existing content engine
• Treat organic social as a meaningful growth lever, translating content and social performance into measurable business outcomes such as trial and retention
• Partner with the Growth and Paid Social team to ensure organic and paid content strategies inform and strengthen each other

Requirements

• 10+ years in social media, including team leadership, with a track record that demonstrates real audience growth — not just content output
• Experience in a D2C or health/wellness environment — you understand how content connects to conversion, retention, and a health-conscious consumer
• Deep, hands-on fluency across Instagram, Meta, and YouTube; you understand what performs on each platform and can articulate why
• Strong editorial judgment and acumen: you've owned a content calendar, taken a distinctive point of view, and made fast, smart calls on story and angle
• Track record of building new channels or formats from scratch — newsletter, podcast, video series, or similar
• Demonstrated ability to manage and develop a team, including setting clear expectations, giving feedback, and growing junior talent
• Experience working cross-functionally with growth, product, and brand teams — comfortable influencing without direct authority
• Strong written communication skills; you can write, edit, and give sharp creative direction
• Player-coach mentality: you're strategic, but you do the work — especially in lean, fast-moving environments

Preferred

• experience in women's health, wellness, or building a founder-led brand voice

Benefits

• Competitive salary & equity package with mid-stage equity
• Comprehensive health benefits (medical, dental, vision)
• Company paid Short and Long Term Disability, Life Insurance
• 401K
• Fully remote role; employees are provided with a monthly stipend to cover mobile and WiFi expenses
• Flexible time off policy